It's relationships, stupid
A friend of mine working for a large website went the extra mile with a client of mine today. She didn't need to, but chose to do so. A number of things were blocking her way but she persevered and helped me out in a big way.
Why? Because Affiliate Marketing (despite begin all tracking pixels, platforms and CPAs) is an industry that is built on and around relationships and she understands that. In this sector creating and maintaining great relationships is far more important than having the sexiest creds deck or the prettiest platform; they unlock potential and help us achieve our goals.
So, thanks again to my helpful friend. Let's all try to be more like her and go the extra mile for the people we work with.