Veganuary is here - the international campaign that encourages individuals to "Try Vegan" for the month of January.
With the support of celebrities, professional athletes, high-calibre chefs, empowering marketing materials and a plethora of resources, Veganuary has allowed the concept of veganism to enter the mainstream.
So how do we effectively communicate veganism and animal rights this month? As a photojournalism agency, we firmly believe that high-quality, high-impact visuals are the key to talking about veganism to new audiences.
As animal photojournalism experts, we've compiled our top picks of visuals for you to use to inform you audience about veganism and animal rights. These visuals are ideal for campaigns, email newsletters, blog posts, social media, however you communicate to your audience. We'll tell you how to best use them, and of course, where you can download these images for free (hint: it's the We Animals Media Stock site)
Bring The Audience In
For any campaign, blog post, or social media carousel, you need a visual to captivate your audience.
Think back on campaigns that have impacted you - that have moved you to question your behavior, moved you to action, or to donate. Without fail the strongest campaigns use gripping images to motivate their audiences and convey their main point. The picture you choose will depend primarily on your audience, how you want to motivate them and what you want to express to them.
Farmed animals are hidden from our view in factory farms, slaughterhouses, and transport trucks. For this reason, eye contact is profoundly impactful. The images below allow the viewer to meet the individual behind the lens - perhaps for the first time - and connect in a way they may never have before
Talk About The “Why”
Why should people try veganism this January? Here is an excellent opportunity to talk about factory farming or the consequences of animal agriculture on our climate stability. What’s the best way to talk about factory farming to a new audience?
A tip from Jo-Anne McArthur, We Animals Media founder: show scope, but also show the individuals.
It may be obvious to you why animal by-products (milk, cheese, eggs, honey) should be avoided, but assume your audience does not know why. Find a visual that best encapsulates those industries.
Don’t Forget the Taste Buds!
As we know, the world of plant-based food is bursting with flavour and innovation. Why not show your audience what the #FutureofFood looks like?
It’s All About the Animals
At its core, veganism is about compassion. Animals used for food are rarely in the public consciousness. This needs to change. Here is a great opportunity to showcase how playful and intelligent pigs are, the fearful eye of a cow on its way to slaughter, or the injustice of pigs living in stifling conditions.
Good luck with your #Veganuary campaigns! As always, our We Animals Media stock platform offers high-quality visuals to support your animal advocacy efforts, at no cost for non-commercial use.
Skilled relationship builder and communicator. English language arts educator with background in public relations. Personal and professional endeavours centre around kindness, compassion and service.
Skilled relationship builder and communicator. English language arts educator with background in public relations. Personal and professional endeavours centre around kindness, compassion and service.
1yPowerful! Thank you for sharing!