June 2024 at Soft2Bet

Welcome to Soft2Bet’s June 2024 newsletter, where we recap key events and developments of the past month.

June was another busy month where we saw plenty of activity from the Soft2Bet team. Here are our highlights:

• The Soft2Bet team met with industry stakeholders at the Canadian Gaming Summit.
• We will be hosting exclusive workshops on Motivational Engineering Gaming Application (MEGA) during iGB Live Amsterdam. 
• We partnered with Rightlander, with the company set to provide us with its marketing compliance and monitoring solutions.
• In our first ever participation at the EGR B2B Awards, we were delighted to win a Bronze Award in the Full Service Platform of the Year category.
• Chief Business Development Officer Martin Collins spoke with The Gamblest about B2C experience, gamification and expanding Soft2Bet’s regulatory footprint.

News for our Canadian partners: Soft2Bet makes presence felt at Canadian Gaming Summit

Having obtained our Certification of Registration in Ontario in March, SBC’s Canadian Gaming Summit at the Metro Toronto Convention Centre offered the perfect opportunity to meet with industry stakeholders and speak about our plans for growth in the province. 

A highlight of the show was the opportunity for Martin Collins, our Chief Business Development Officer, to moderate a panel titled "Transforming the land-based brand: omnichannel tech and innovation".

Canada is a thriving iGaming market and Soft2Bet is delighted to be fostering dialogue and communication between stakeholders.

Call to operators: Attend Soft2Bet’s MEGA Workshops during iGB Live

This year’s iGB Live at RAI Amsterdam is fast approaching, with the show being held from July 16-19.

Soft2Bet is excited to speak to the market about what we can do for them and on 17-18 July, Chief Business Development Officer Martin Collins and Product Manager Olga Melnyk will host exclusive workshops to discuss our Motivational Engineering Gaming Application (MEGA). 

• MEGA is the gamification solution that has revolutionised iGaming, enabling operators to engage, retain and increase the lifetime values of their players.  
• Getting the best return on investment (ROI) is crucial for online gambling companies, and creating engaging content that drives player activity, loyalty levels and revenue increases is at the heart of what Soft2Bet delivers with MEGA. 

Delegates will also have the opportunity to meet other senior Soft2Bet leaders, such as the group’s founder and CEO Uri Poliavich, CMO Oksana Tsyhankova, CPO Yoel Zuckerberg and General Counsel David Yatom.   

Marketing news: Soft2Bet partners with Rightlander

Soft2Bet has partnered with the marketing compliance and monitoring provider Rightlander.  

Rightlander’s marketing compliance and monitoring solutions will be launched across many of our key markets, including Italy, Sweden, Denmark and Romania, enhancing our advertising regulatory and monitoring framework.

Rightlander's product suite includes website and social media monitoring, and will provide Soft2Bet with robust tools to quickly identify and rectify any non-compliant content.

David Yatom, Soft2Bet’s General Counsel, said: "Ensuring compliance is a core component of our business strategy as we expand into new markets. Partnering with Rightlander gives us confidence that we can uphold these standards across all our operations, delivering a safe and secure experience for our customers."

Awards: Soft2Bet places in the top three at EGR B2B Awards

All industry eyes were on The Roundhouse in London for the 2024 EGR B2B Awards, with Soft2Bet winning the Bronze Award in the Full Service Platform of the Year category.

This year's event was the first time Soft2Bet took part in these prestigious industry awards and we’re truly over the moon at making the podium! The prize is an incredible achievement and well-deserved recognition for our tech platform and the work our teams have accomplished in that field in the past 12 months.

Congratulations to all participants and many thanks to EGR for putting on a great event.

Avid readers: check out Martin Collins’ interview with The Gamblest

Chief Business Development Officer Martin Collins spoke to The Gamblest and delved into Motivational Engineering Gaming Application (MEGA), Soft2Bet’s unique gamification solution, and why our B2C experience is enabling us to capitalise on B2B opportunities in the iGaming industry. 

Martin said: “Gamification is not new, but the way Soft2Bet has integrated its features into its iGaming brands has been truly innovative, and with MEGA, we are seeing players engage in a major way with our products. 

“This has been a key achievement and is made possible thanks to efficient onboarding and customer journeys that are supported by highly-advanced gamification features that take users’ overall experience to new heights, and help the brand differentiate itself from its competitors.” 

The interview can be read in full here.

See you next month!