IN THE IT JUNGLE

#marketing #leadership #lean #strategy

Ok, now let's take a stroll through the digital corporate jungle. It is a world where those who cannot navigate will get seriously lost.

I have met two middle-sized company, competing in the same market sector, and that we will call XXX and YYY: the illustrious XXX and the clueless YYY.

So, XXX was like the digital savvy guru of the business world. They were all about spending their money wisely, never tossing it away on tools that just collected virtual dust. These folks were smart cookies when it came to their digital game.

First off, XXX knew where they stood in the digital maturity game. They had their finger on the pulse, understanding exactly what their company's current digital level was. It was like they had a GPS for their digital journey. They didn't pretend to be something they weren't; they played the game at their level.

And that's where YYY messed up big time. They were like a kid in a candy store with a blank check. Money, money, money everywhere, and they didn't have a clue what they were doing. They bought every fancy digital tool in the book, thinking it would magically transform them into a digital wizard. Spoiler alert: it didn't.

While XXX was taking measured steps towards digital greatness, YYY was stumbling in the dark. They were like a headless chicken running around, not knowing where to go or what to do. It was like watching a trainwreck in slow motion.

The big lesson here? Spending money doesn't automatically make you a digital superstar. It's about understanding the process, knowing your company's digital maturity, and having a clear vision of where you're heading next. XXX aced that, while YYY? Well, let's just say they had some serious homework to do.

So, folks, remember, it's not about throwing cash at the problem. It's about being smart, understanding your digital journey, and making the right moves. XXX got it, and YYY, well, they learned it the hard way.