What’s been on our minds this week? Kamala Harris is going viral on social media after becoming the presumptive Democratic nominee, the Olympics kick off tomorrow, and California Pizza Kitchen turned an accident into a genius marketing opportunity!
- 🇺🇸Kamala Harris is officially running for President and even became the Democratic Party’s presumptive nominee after securing enough support from delegates. On the first day of her campaign, Harris broke fundraising records, bringing in over $81 million. She’s also gone viral on social media, with her famed “coconut tree” quote circulating throughout TikTok. Additionally, singer Charli XCX declared on X that “Kamala IS brat”, a claim inspired by her most recent album. As such, Harris’ campaign has taken full advantage and rebranded her campaign to fit the meme of the summer.
- 🎾🏀The 2024 Summer Olympics officially kick off this week in Paris, with the event’s opening ceremony scheduled for this Friday, July 26. Additionally, it was announced that the two flag bearers for the United States will be basketball superstar LeBron James and tennis sensation Coco Gauff. Gauff and James were chosen for the job by a vote of their fellow Team USA athletes, in a process organized by the Team USA Athletes’ Commission.
- 🕊️Dove recently launched a new campaign called “Beauty in The AI Age”, with their overarching goal being “keep beauty real”. The campaign explores the impacts of AI-generated images on beauty standards and explains how women feel pressured to live up to said standards, even when they know the images are fake or fabricated. Dove also featured an AI playbook that anyone can use to “create images that are representative of real beauty on the most popular generative AI programs.”
🤝 Influencer x Brand Collaborations:
- California Pizza Kitchen Mac & Cheese Mishap - After accidentally sending a customer only cheese in their mac & cheese order, California Pizza Kitchen responded with a step-by-step tutorial video of how to make their mac & cheese as well as launched a promo for 50% off mac & cheese between 7/19-7/31. Additionally, the creator who made the video received free mac & cheese and free pizza for a year.
- Nara Smith x Marc Jacobs - Nara Smith is a TikTok creator who’s well-known for making various food and beverage items from scratch. As such, Marc Jacobs teamed up with her to have her jokingly make one of their tote bags. Shots in the video include Smith putting a Marc Jacobs mini tote bag into the oven to “bake it” for one hour, before opening the oven door and revealing a full-sized tote bag.
- Susan Alexandra x Baskin Robbins - In honor of National Ice Cream Day, jewelry creator Susan Alexandra partnered with Baskin Robbins to make various small pieces of ice cream-inspired jewelry. The most notable item was a necklace featuring a mini ice cream spoon charm and a Baskin Robbins-labeled ice cream cone.
