KEEN Hooks up with California based HookCups!

KEEN Creative invests as both equity and creative partner in HookCups, helping boaters to connect safer.

Edmonton, AB (November 10, 2021) – As a creative agency, we work with a variety of different clients in a wide range of industries. It is this diversity that we absolutely love. In an effort to live our mission to create a meaningful positive impact, we have been exploring how we can truly help propel businesses forward, and build business value through brand equity.

When we first heard of HookCups, we thought, interesting...what kind of new dating app is this? But as we learned more, we discovered the appropriately named company provides something that we’re all wanting and missing as of late, connection! With a patent pending connection device, HookCups allows boaters to connect their boats together much more safely and reliably than other products on the market. It lets people, and families connect on the water for the day in a fun and safe way. We loved the problem HookCups solved for boaters and additionally loved the team at HookCups even more. Fun, passionate, driven, inventive, and collaborative, they exuded all the values, we at KEEN hold dear and look for in great partners.

“We left our initial meeting with HookCups feeling incredibly excited, inspired, and full of ideas. Through conversations with their board and ownership team, we saw that they are comprised of diversely talented individuals with the right mindsets, skills, and experience to make this a huge success. With that Lisa and I knew that this was an opportunity for KEEN to get involved, and invest our time, talents, and dollars into something truly unique.,” said Matt Aubin, KEEN CEO.  “We have an amazingly talented team at KEEN and have the ability to not only help companies grow sales, but also business and brand equity. This felt like a great fit and opportunity for us to do just that.” shared KEEN COO, Lisa Feehan. 

Today, we at KEEN are thrilled to announce that we have secured a true partnership and equity position in HookCups and will be working alongside their amazing leadership team to grow the company, sales, and market share globally. “We’re incredibly excited to have KEEN as a partner in HookCups. The proposed buy-in was definitely not expected, but after meeting and discussing things further with Matt and Lisa, we knew that it was a great fit on both sides. We’re looking forward to more big things to come for HookCups and our partnership.” said HookCups CEO, Randy Vanberg. HookCups is now launching their next round of product, with promotional and marketing support from KEEN. Inclusive of a new strategy, tagline, website, photos, social media calendar and more. KEEN and HookCups are proud to be partnering on this venture and KEEN is inspired by what this equity involvement could look like for more clients in the future. 

To learn more about HookCups, please visit: thehookcups.com  

If you are in need of a marketing partner to truly help you grow your business, reach out. You never know how our two businesses might align. 

(more)

About KEEN Creative:

KEEN Creative is an Edmonton based creative company that partners with brands from strategy to execution to help achieve marketing goals. Currently in their 18th year of business, KEEN has worked with companies of various sizes and industries. With in-house strategists, marketers, designers, programmers, photographers and digital experts, KEEN offers a full suite of services to help tackle any marketing problem.  

About HookCups:

HookCups is a boating device that is designed to let you connect to other boaters, allowing you to float with friends, family and new connections. Replacing bumpers, HookCups creates a connection to other boats by using suction technology, keeping your boats safely connected. With patents pending, HookCups is now selling throughout Canada and the US, exploring new markets as they grow. 

KEEN Creative HookCups 

Matt Aubin Randy Vanberg

matt@keencreative.com            r.vanberg@thehookcups.com