LabNotes | April 2024
It's been a busy month in studio at ShowLabs. For our clients' B2B and DTC ecommerce sites we shot 1,820 images, 46 videos, 18 360° spins, and 19 interactive .gifs across 648 products.
This month, we focus on productivity and how brands & retailers can optimize their own resources across all teams and some exciting updates happening across the industry.
Events: The Summit at Outside Festival
Outside is bringing a brand new festival experience to downtown Denver. While the 2 day event is for all consumers, The Summit is an industry-focused event with panels & education on topics like Sustainability, Inclusion, Creativity & Policy. There is a FREE Industry Party to kick off the Festival on 5/31. Stop by - the ShowLabs team will be there!
ShowLabs Strategy Guide: 6 Elevated Content Strategies for B2B Sell-in & Retail Sell-through
In this guide, we consulted our team of ecommerce experts on some effective ways brands can improve their product content for both B2B sell-in, and for retail sell-through and end consumers. This guide is designed for ecommerce marketers, merchandisers, B2B sales and beyond.
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Backcountry Marketing Podcast: Our Industry is at an Inflection Point
In this episode of Backcountry Marketing Podcast talks with Josh Weichhand , VP of Global Brand Marketing at Rumpl, about the changes that industry brands (both leading enterprises and marketplace disruptors) are being forced to face in order to stay relevant and continue to build connections with customers.
Elastic Suite Newsroom: Brands Celebrating Earth Day
Every year for Earth Day, Elastic Suite celebrates and highlights their partners' sustainability efforts. Icebreaker, Craghoppers, Cotopaxi and NEMO are all leaders of industry change by demonstrating their values and making actionable changes to their business operations that benefit both people and climate.