Lessons Learned from Digital Marketing Intensive course at NYU

Last December, I took time to study Digital Marketing Intensive at NYU conducted by Gene de Libero  and would like to share with you the lessons I've learned. At the end of the course, we need to develop a Digital Marketing snapshot, presentation and strategy plan for a business case we did. It included both a Digital Marketing strategy for traditional business as well as a strategy for entering a Digital Market to allow scalability of businesses. In this intensive course, I worked with other five talented team members (Roshni Kumar, Giorgia Sipione, Giulia Miotti, Marcella Walker and Ariel Burman) to produce the deliverables.

 The intensive one week course was fruitful were I learned from Marketing industry leaders, Scrum Masters, Data Scientists, successful entrepreneurs and fellow students, who are marketing executives around the world, about their experiences, mistakes and best practices to thrive in different digital businesses and target audiences.

 One of the highlights consistently mentioned were that preferences of our clients changes and that our businesses must be constantly able to adapting and anticipating clients' preferences and how their lifestyle evolve. We must align our offerings to it so we serve the best in class products and services. 

Working using Agile methodologies was also covered were high engagement with our clients is a must; it is imperative to create user journeys before, during and after the experience of the products and services we offer to fully understand our clients and adapt to their changing needs.

 Strategic plans must also be regularly revisited. Most of the time, huge companies employ top of the line consulting companies to perform analysis and prepare strategic plans but during execution, it is handed over to employees of the companies and the consulting group usually leave. Where possible, execution of strategic plans for businesses must be done in close collaboration with the team who defined the strategy and a follow through must be ensured and if the executing the strategy does not lead to the targets defined, it must be recalibrated.

 Hope you find it useful and that we can apply the lessons learned back to growing business and projects into the Digital world.

In case you are keen to take the course, here is the link to it this coming spring.

I would highly recommend it as it's also a great way to network with top talents globally and learn from their experiences and expertise.