Let's Do It!
Nike got it almost right with their iconic slogan: “Just Do It”.
But to me, the concise and beautiful message is hiding a flaw.
May I instead propose: “Let’s Do It.”
Just Do It is telling someone to do something.
Let’s Do It is inviting someone to do what needs to be done.
Just Do It is categorical. (It implies that the full sentence is “Just Do It, no matter the consequences.”)
Let’s Do It is inspirational.
Just Do It is discouraging inputs from others. (“Don’t ask questions, Just Do it.”)
Let’s Do It is convincing someone without telling them.
Just Do It is not taking the current moment into consideration. (Let’s say “do it” stands for “jump”, then it becomes “Just Jump!”)
While Let’s Do It becomes “Let’s Jump”, as in “This is the time to jump, the platform is close enough right now."
Just Do It is individual.
Let’s Do It is collaborative.
Just Do It comes from a place of authority. (An authoritative officer, boss, coach or parent says “Just Do It.”)
Let’s Do It comes from a place of equality. (A friend, partner, colleague or teammate says “Let’s do it.”)
Want creative things to happen?
Do not just 'Just Do It'.
Go out to the world with the message of “Let’s Do It."
This text was inspired by a conversation with Remco van Haastrecht , VP Operations at Solar Nederland in The Netherlands who introduced me to the idea behind “Let’s Do It” - a motto that has guided his career and life.
Spot on, Fredrik! I really like your approach to that. Interestingly, Just Do It! (inspired by Nike) has been the slogan under my profile on Facebook for a long time—maybe 15 years. I added it as a reaction to people who talk and complain too much but don’t take action to address the issue. I still like Just Do It! a lot, as it calls for action in a dynamic and proactive way. I also really like Let’s Do It! because it feels more inviting and encourages collaborative action. Thank you for sharing that!
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2moI like this point of view—"Let's Do It" encourages teamwork and stimulates collective action, rather than simply urging one person to act! It's all about building momentum as a team.
Creative Director and founder of Waveborn ApS
2moTotally agree. Just do it also contain one of my “hate” words: JUST! Makes it sound easy and easy is exactly what is not the matter when you do something important. Easy should never be the goal! Just becomes a judgement stating that “to me this is easy, why is it hart for you” - It promotes individuality so I really like “let’s do it” that is exactly the energy behind the #rebelnatureip community that we are opening in 2025✌️✏️👍💙🌊
Global Brand Strategist | Parenting Coach | Airbnb Host/Booking.com Partner
2moI agree that we should not "Just do it" but take it further and "let's do it". In parenting or teaching it was always more effective to get a child to do something when you do it with them. A leader always gets the team to do the task when s/he leads by example and pulls up her/his sleeve and does what needs to get done with the team. So as much as I love the Just Do It to psych oneself up, Let's Do It pushes it up to the next level ;)
Founder & CEO | Grow with our smart data solutions
2moIt's so funny, Fredrik Haren, but I had an actual emotional objection to your views. That's rare! Let me explain my objection: I think the "Just do it" means something much deeper & stronger than what you're implying here. It appeals to the procrastinating mind, the person who knows what needs to be done, who overthinks things and doubts themselves. It's not an order. It's encouragement. It's saying that you can. Just make a start. "Let's do it" implies collaboration, like you say. It means you need others, alignment, agreement, teamwork. It's for a different problem entirely, in my view. Because you are introducing the word "us". It's "just do it" for me today! 😊