Is LinkedIn Premium Company Page Right For Your Business?

Did you know LinkedIn offers a Premium Business account specifically designed to help B2B businesses succeed?

With nearly 1 billion users worldwide, LinkedIn is a powerful tool for professional networking and B2B lead generation. 

Upgrading to the Premium Business plan can take your performance on the platform to the next level.

LinkedIn has also introduced “Premium Company Pages,” a service designed to give B2B marketers and business administrators distinct advantages in the digital marketplace. 

This innovative offering can be a game-changer for your B2B strategies.

In this blog, we’ll explore what LinkedIn Premium Business is, the features, and the benefits it offers for B2B companies. Read through!

What Is A LinkedIn Premium Company Page?

A LinkedIn Premium Company Page is a subscription service designed to make your company’s LinkedIn presence stand out and effectively convert LinkedIn members into clients. 

By subscribing, your company gains access to exclusive features that are not available to standard pages. All admins of the page can utilize these premium features to maximize the impact.

LinkedIn describes it as “a subscription to help you make your Page stand out and convert more LinkedIn members into clients for your business. Premium Company Page gives you access to certain features that are only available to premium subscribers.”

This service is especially useful for business owners and managers who need detailed analytics and tools to improve their company’s LinkedIn presence. 

For sales and marketing teams, it provides essential features for boosting lead generation, particularly in the B2B space.

What Benefits Does LinkedIn Premium Business Offer For B2B?

1. Prospecting:

Forget sifting through endless profiles. Premium Business activates advanced search filters so you can pinpoint your ideal customers based on industry, title, and even specific skills. 

Say goodbye to generic prospecting and hello to qualified leads.

2. Lead Generation:

Craft high-impact campaigns that resonate with your target audience. Premium Business provides access to valuable insights, helping you design your message for maximum impact. 

Plus, you gain access to a pool of pre-qualified leads (MQLs and SQLs) – a shortcut to connecting with decision-makers who are already interested in what you offer.

3. Lead Management:

Think of it as a built-in CRM within LinkedIn. Premium Business offers lead management tools that let you track interactions, nurture leads through the sales funnel, and ensure no opportunity slips through the cracks.

4. Analytics: 

Don’t fly blind. Premium Business helps you with powerful analytics that give you a clear picture of your campaign performance. 

See what’s working, what’s not, and make data-driven adjustments to maximize your return on investment (ROI).

The bottom line? LinkedIn Premium Business isn’t just about saving time (although it certainly does!). It’s about working smarter, generating higher-quality leads, and ultimately, closing more deals.

7 Key Features Of LinkedIn Premium Company Pages

1. Custom CTA button:

It helps users personalize their call-to-action (CTA) button with a unique name and URL. 

Super admins subscribing to the Premium Company Page can strategically place this customizable button at the top of the page, feed posts, and tell visitors exactly what you want them to do, like “Visit Our Website” or “Contact Us.”

2. Who’s visited my Page:

Gain valuable insights with the “Who’s visited my page?” feature. You can analyze visitor traffic and demographic trends over different time frames using Visitor Analytics. 

You can review a list of recent visitors, subject to privacy settings, and access the details of up to one new visitor per day. 

Additionally, you can also uncover valuable insights about who’s checking out your page – their demographics and when they visit. This helps you tailor your content to attract the right audience.

3. Custom testimonial:

You can uplift your brand with the “Custom Testimonial” feature, gradually rolling out to subscribers. 

Showcase client testimonials or quotes, along with optional images, at the top of your LinkedIn Page to reinforce credibility and trust.

4. AI-powered post writing assistance

Feeling stuck on content creation? With LinkedIn’s advanced generative AI, exclusive to Premium Company Page subscribers, you can generate initial post drafts from your input. 

Quickly transform your ideas into editable drafts, simplifying the process of content creation and optimization.

5. LinkedIn Premium logo:

Stand out with a gold LinkedIn ‘IN’ logo prominently displayed in the top right corner of your Page header, signaling your Premium Company Page subscription. 

This badge not only enhances your Page’s credibility but also distinguishes it from others, reinforcing your brand’s authority on the platform.

These features, combined with the increased visibility and analytics offered by a Premium Company Page, can unlock powerful new ways to connect with potential customers and grow your business on LinkedIn.

6. Credibility highlights:

Highlight unique strengths like awards, certifications, rankings, news features, or other notable highlights from the company to stand out across LinkedIn. 

Credibility highlights appear in the About section, search results, and top of the Page. 

7. Auto-invite engaged members to follow your Page:

Expand your follower base effortlessly with the ability to “auto-invite engaged members to follow your Page.” 

This feature automatically invites members who have interacted with your content in the past 30 days, enhancing your Page’s visibility and engagement. It’s a great way to build a loyal audience.

Frequently Asked Questions

Is LinkedIn Premium Company Page worth subscribing to?

LinkedIn Premium Company Page is a new feature designed to boost your LinkedIn business page’s visibility. 

Evaluate its value based on your business goals, especially if you’re focused on lead generation. 

We would recommend using the free trial to assess its effectiveness, and if the features and insights align with your objectives and offer a good ROI, consider subscribing.

What happens at the end of my free trial?

Your free trial won’t last forever! 

If you don’t cancel before it ends, your membership will automatically switch to a paid subscription and you’ll be charged based on your chosen billing cycle (monthly or annually).

 You can easily cancel anytime before the renewal date at linkedin.com/settings.

How does “who’s visited your page” work?

Every day, you can see who visited your Page. 

It’s just one person per day, and you can only see them if they’ve agreed to share this information. 

You can look back at this information for up to a year. Learn more.

How will LinkedIn bill me?

You can pay monthly or yearly. 

If you choose to pay every year, you’ll get a discount of up to 33% compared to paying each month.

Can I change or cancel my plan later on?

Yes. You can upgrade or cancel anytime from your settings page. 

When you cancel, you will lose your Premium features at the end of your billing cycle.

Conclusion

LinkedIn Premium Business offers a range of features aimed at improving processes and boosting lead generation for companies. 

While some features like the CTA and testimonial options are beneficial additions, others like the AI-post writing and gold badge may feel less essential. However, the insights into page visitors and the auto-invite feature appear genuinely useful. 

Ultimately, whether LinkedIn Premium Company Pages are right for your business depends on how well these features align with your marketing goals. 

Considering the mixed bag of offerings, we suggest exploring the free trial option to evaluate its suitability for your needs.

By partnering with KaizIn, you gain access to industry-leading expertise, innovative strategies, and personalized solutions designed to maximize your results on the platform. 

Contact us today to learn more about how we can help you unlock your full potential on LinkedIn.