The LinkedIn-Substack Flywheel Effect: How to Move Your LinkedIn Followers to Substack
📌🚀 Join 3200+ Subscribers over on Escape the Cubicle Substack
I've written a recent post on Substack around How to Grow on LinkedIn & the LinkedIn-Substack Flywheel 2.0. I share how I went from getting views and $0 to posting LESS content and making MORE revenue.
If you'd like to dive into more about this Growth Engine System & the Flywheel, check out my recent post on Substack below 👇
"120,000 followers is impressive," he said. "But your Substack is kind of sad..."
Sure, my LinkedIn following looked great on paper. But May 2024 my Substack was sitting around ~100 subscribers. My friend was right...it was kind of sad.
Every day I'd craft what I thought were perfect LinkedIn posts. They'd get decent engagement. Sometimes they'd even go viral.
But at the end of each week, I'd check my Substack numbers...and nothing.
Maybe you can relate?
The LinkedIn-Substack Flywheel Effect
You're building in public, sharing insights, dropping value bombs. Your LinkedIn game is strong. But your newsletter growth? It's stuck in first gear.
Here's what I discovered after months of frustration:
The problem wasn't my content. It wasn't my writing. It wasn't even my call-to-actions.
It was my system. Or really, my lack of one.
See, I was treating LinkedIn and Substack like two separate islands. Post here, write there, and hope somehow people would swim between them.
Then I stumbled onto something I now call the LinkedIn-Substack Flywheel.
When I started implementing this Flywheel, the shift was dramatic:
Recommended by LinkedIn
But the real breakthrough? It was repeatable.
Every. Single. Time.
This wasn't about posting more. It wasn't about being louder. It was about understanding how these platforms work together.
Here's a Quick Win
If you're looking to grow your Substack from LinkedIn, here's a quick win you can implement today:
Your LinkedIn posts need a strong CTA (Call-to-Action) that drives Substack growth. Here's my proven formula...
"If you enjoyed this post, you'll love my newsletter where I share [specific value proposition].
Join 3,300 subscribers here {link to your Substack hero post}
Or drop a '📫' below and I'll send you the link."
This simple addition doubled my conversion rate from LinkedIn posts to Substack subscribers. The key is offering both a direct link AND a comment option - it works with LinkedIn's algorithm while giving readers choice.
This isn't about posting more. It's not about being louder. It's about understanding how these platforms work together.
Tomorrow, I'm sharing the exact post template that consistently converts LinkedIn followers into Substack subscribers. Not the usual "Hey, subscribe to my newsletter!" stuff.
This is the template that consistently drives 20-30+ new Substack subscribers per post.
📌🚀 Join 3200+ Subscribers over on Escape the Cubicle Substack
I've written a recent post on Substack around How to Grow on LinkedIn & the LinkedIn-Substack Flywheel 2.0. I share how I went from getting views and $0 to posting LESS content and making MORE revenue.
If you'd like to dive into more about this Growth Engine System & the Flywheel, check out my recent post on Substack below 👇
Ranked #1 for LinkedIn Community Growth (USA) I Author, The Future of Community I Advisor & Keynote Speaker I Host, Official Paris Blockchain Week Podcast I Co-Founder, Future Proof
3moNice one Wes Pearce !
Your wisdom is so needed thank you for this tip Wes Pearce
Influencer (500+ Brand Collabs) 🧠 AI & Marketing Consultant 📢 Former CMO 🚀 $210M in Attributed Revenue 👉 DM me to work together ➕ Follow me for AI & business growth tips.
3moThank you for sharing this, Wes Pearce. Insightful read!
Creating Blueprints to Financial Independence for Entrepreneurs & Tech Executives / Founder & Financial Planner
3moAlways throwing in gems my friend!
Former bank executive with 35 years of experience | Options trading expert who has taught 825+ students | Join my Masterclass to learn the strategy I used to create a 6-figure income stream
3moWes Pearce Thanks for sharing this