Live Stream Shopping Strategies to boost your Sales
Live Stream Shopping is the new way for merchants and brands to sell their products during Live shopping shows. Live Stream Shopping enables brands to present their products to a live audience in an engaging and highly informative format.
Buyers get a chance to interact with a host while he/she can shop featured products displayed during a live shopping show.
Live stream shopping is increasingly leveraged to demonstrate the usage of products, conduct Q&A sessions, live interviews, product unboxing, and giveaways and ultimately generate sales. What made home shopping channels so captivating in the past was the fact that you could be there live, be one of the few buyers and have various products presented to you by celebrities or an influential personality.
Live shopping is pretty much the same - it’s a mixture of shopping and entertainment.
Livestream shopping allows audiences to exchange information and experiences with each other hence the community effect is strengthened. Furthermore, Live video shopping is at present one of the most famous marketing tools for promoting products and generating revenues.
How to get started?
Live shopping shows can be created and achieved on a minimal budget. All you need to have is a dependable internet connection and a smartphone camera and most importantly a reliable live streaming shopping platform. Once you have chosen a platform that suits your needs, you have to, then, incorporate a strategy to build your brand.
Develop your Strategy
Before you start streaming you should have an idea of the kind of live content you want to create. You should develop your strategy keeping in mind the products you want to sell and what content you will deliver regarding the same.
Furthermore, you can decide on when and how you will distribute that content.
Audience centric content
It is very vital that the content of your live shopping show be relatable and relevant to your target audience. Disclosing and talking about things that your audience wants to know attracts them to your shows. When you cater to your buyers’ needs, they are more engaged and more likely to spread positive word-of-mouth publicity as well.
Recommended by LinkedIn
Promote beforehand
It is very important to inform audiences some days before your live shopping show to create a buzz for your show. Audiences cannot be a part of your shopping if they do not know of its existence. Make sure you promote your live show a few days before it actually happens. You can promote your show by posting about it, holding polls, Q&A sessions, and discussions on social media, leveraging show hashtags, etc.
Engage Audiences
Live streaming ecommerce forms a real-time connection between you and your buyers, which grows into a trustworthy relationship over time. Your customers become a part of live content leading to customer retention. Additionally, live stream shopping forms a community by allowing audiences to interact in a virtual environment irrespective of their locations.
There are many ways you can make the whole live session very much engaging and interesting. You can keep an eye out for interesting audience comments you can easily piggyback off of. By calling out viewers’ names and engaging with their comments in live chat, you can create a special moment for that particular viewer.
Collaborating with a co-host is also a great idea. Your live shopping show can have two hosts instead of one, especially when the focus is on interaction with viewers. A co-host can be an influential personality like an influencer, celebrity, industry expert, KOL, or a brand employee that can help keep the energy and interaction up.
You can also create polls, ask audiences to vote on their favorites or least favorites, and learn a lot from this. This way you can find out what interests your audience the most and engages them.
Choosing a Platform
Choosing the right platform can take your live stream shopping show to a next level, you should consider using a professional live video shopping platform. Channelize.io powered Live video shopping platform is one such platform that can help you boost sales and customer engagement.
Wrapping it Up
Live video shopping is a powerful tool in today’s times. However, leveraging it to your perks requires effective execution. You need to follow a certain set of strategies plus you need a reliable Live Streaming Shopping Platform. It might take you a few tries to become an expert but consistency is the key here.
Get in touch with our team at info@channelize.io or book a FREE DEMO with us to get started.