Local Lead Conversion and How the Spaces Between Platforms Make It Happen
Long title, I know. Sorry about that. Nick here to expand a little on the presentation I’ve been giving lately to local service providers on lead conversion. We have been speaking a lot in front of groups like the Homebuilders Association of Austin, the Austin chapter of the National Association of the Remodeling Industry (aka NARI Austin for those in the industry) and so on. My recent presentation for these groups has focused on expanding Rusty Shelton’s overview of building a digital platform and understanding the three different auditoriums that comprise every brand’s marketing makeup.
You’ll notice that all three platforms interact based on the diagram above and, ultimately, the goal is to feed the Owned Platform from Rented and Earned endeavors.
More on how the spaces between platforms make local lead conversions happen...
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1moNicholas, thanks for sharing this, if we are not yet connected, please send me a request as I would love to hear more from you.