Mabel Behind The Table

I once heard someone explain that digital advertising is like online dating.  You see online that picture of your future soul mate, probably taken when they were in High School, the fact that they love spending the weekends watching football, playing video games and poker....they seem perfect!  

Then you meet for a $17 half cafe decaf, triple fripple with almond milk and then you suddenly realize they really aren't that interesting.  They can't even quote every line from Elf or Dumb and Dumber?  I'm out of here!

That human interaction and relationship can never be replaced by digital. Digital will grab your 3 second attention span, but does it convert into a relationship or sale?  

Until that moment when you are connected through physical contact and one on one interaction, you will never be invested into that relationship or product. 

Ok admit it, you kind of get excited to shop at Costco because Mabel and her friends will be behind their tables giving away free samples of all things great on a cracker and smothered in some type of BBQ sauce!  Chances are that you will buy the industrial size sausages marinated in ruben flavored potato chips. 

Live onsite activation, sampling and interacting with the consumer will always be the best way to connect your brand to the consumer and SELL your product! It may not be as sexy on the last "impression" slide of your retainer justification deck next to some convoluted graph.  It will also require more effort than a click of the button, #Hashtag and certainly more heavy lifting.  But you will connect with the consumer and raise your chances to convert a sale and relationship......even if you are sampling the triple fripple with almond milk!  So you say there's a chance....

---------------------------------------------------------------------------------------------
Rob Thompson- Managing Partner of North American Sports Group is a sports/entertainment executive and entrepreneur having spent 15+ years at The NFL and The Walt Disney Company.  

Sign up for FREE content and video interviews with influencers in the sports and entertainment industry.  By signing up you also receive a complimentary 30 minute consultation.  I am happy help you as a mentor if you're just getting into the business as a young professional or as a consultant to help you increase your market share and product sales.  CLICK HERE to sign up for free today!   rthompson@nasportsgroup.com