Make your Brand Campaign Look Effortless just like Coca-Cola & Spotify!
How come so many brands sound the same? If one brand campaign makes a hit. Other brands seem to be copying it as if they don't have their own brand identity.
Maybe they haven't figured out (or don't know how to use) their brand voice in their campaigns.
If this sounds like you then this blog is written for you!
All you need is to endorse your brand to the right creative agency so they can take every chance to incorporate your personality into your brand's content in a way that grabs the audience’s eyes, compels them to watch, makes them think and feel, and leaves them inspired just like big brands.
“Find your greatness!” as Nike’s one of the best brand campaigns says.
Let’s leave it here & take you on awe-inspiring advertisement campaigns of “Coca-Cola & Spotify” that have left the world speechless. As 20th-century and 21st-century brands, Coca-Cola & Spotify are hitting the mark with brand storytelling since the start. One by one, their campaigns are more creative than previous ones, inspiring even more people.
Below, we’ve rounded up two best storytelling campaigns that reshaped the way of advertising for Coca-Cola & Spotify.
Coca-Cola has been the most recognized and beloved brand and has implemented campaigns that reflected happiness & bringing people together.
They were not only loved for their campaigns over time, but their product also kept making a mark across the countries, which is the most exciting part of the company's success - they've come a long way since their humble beginnings and are loved equally across various countries.
Love Story:
Coca-Cola’s Love Story Campaign made a special place in my heart back in 2017. Gotten released in Great Britain, this recycling-focused ad revolved around two plastic bottles reuniting & falling in love again & again. For that eternal love, recycling takes all the credit.
A powerful message indeed that’s gonna stay with viewers for a long time. This is not just for the sake of hits but a real initiative that Coca-Cola also, aimed to take of collecting & recycling all of its packagings by 2030. Ain't this gonna be deeply impactful?
We believe that this beautifully constructed and emotional commercial is still serving as a reminder of -recycling-coke-bottle-everytime-after-drinking in the hearts of viewers to date.
Happiness Starts with a Smile:
Two noticeable things can be seen happening in the campaign. One is the contagious smile that brings a promising smile to everyone's face. And, the second one is the insightful fact that we automatically smile or laugh when we hear someone laugh. Keeping these two in mind, Coca-Cola chose Subway(location) for the ad. Where during the ride, people are infused either with their thoughts, music, worries, or the view outside.
Coca-Cola used this emotion of happiness & made the campaign worthwhile by introducing this man with a contagious smile. He got into the subway & started using his tablet with earphones on. Something hilarious must have come upon the feed that made him laugh out loud continuously. He was first perceived by people around him as weird, but people couldn't help but smile and soon their smiles broke into laughter.
The best thing you can ever do for someone is make them happy, and Coca-Cola seemed to be a master at it. Now, Watch the video for a quick smile.
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Were you able to resist smiling during the video? No, Right?! We know you’re deeply thanking us.
You’re welcome, always!
Spotify :
Being a top audio streaming platform, Spotify has made a mark in such a short time. People are seeming to love the app even though it’s premium for its most beneficial features. Let it be the interrupted-with-ads type of listening or ad-free listening, people don’t seem to stop using it. Spotify’s ever-changing new campaigns are not just enjoyable but FOMO-developing.
Among all the worthy campaigns of Spotify, we're presenting the top two campaigns.
Dropping them below:
Let's get started.
Spotify introduced wrapped activities in 2020 but for the second time & that’s when this campaign got more than the desired hits. The wrapped activity showed the users their past year's activity & listening habits. Almost every other person seemed to share the wrapped activity of playlists, musicians & podcast
2019: "Music for every mood":
This campaign spread like a wildfire among Millennials & GenZ. It had to, after all, it was a meme marketing of pop-culture style reflecting on music/podcasts for every mood. Insanely relatable, self-ironic, a bit sadistic & funny.
Just like “Bill Bernbach” says;
“An idea can turn to dust or magic, depending on the talent that rubs against it.”
So just find the talent that sits right with your brand just like Coca-Cola & Spotify did.
Now go and mingle with the world through your distinctive branding ad campaign with the right advertising agency by your side!
Wish you luck!
Gimme creative freedom & I will pull anything off.
1yThe Coca-Cola Company's marketing campaigns are always the best! 😍