Makefire and Veer redefine the child mobility category.
Nicolas Aparicio
Igniting ideas for ambitious brands. Founder & Executive Creative Director at Makefire Creative
makefirecreative.com/veer-gear/
The child mobility is a $6 billion category from which $3 billion is the stroller segment alone. Makefire and a small group of category experts got together to disrupt the category from the ground up.
Veer is the ultimate cruiser born from a single insight. Parents with multiple children want a product that enable them to go and explore the remote wonders of nature as a family with ease and agility. Double strollers do not meet the need. They are perceived as cumbersome, heavy and restrictive for the older child. Traditional wagons echo past memories, are perceived as toys and lack any safety certification. The opportunity for a new category was clear.
Informed by the idea of “Forging your own path for the fun of it,” Veer, was built for adventure and endless make believe, Veer delivers a world of wonder and fun where parents and kids can set their imagination free, explore and connect in meaningful ways.
Winner of best product innovation 2017 at ABC Expo.
goveer.com
Quality Systems Management Leader, Consumer Products, New Product Development, Lead Auditor ISO 9001/13485, Supplier Quality, Continuous Improvement, EHS : CQE, CQA, CSSGB
6yNice execution, it looks great!
Together we can make a difference
6yGreat new category
Senior Vice President Brand and Customer Experience FRONTGATE
6yWhat a cool project. Nice job.
Creative Director, Hands-on Designer, and frequent Copywriter for Global Brand, Marketing, Comms + Events 👋🏻 Maker 🙏🏻 Mentor
6yBrilliant work Nicolas Aparicio. Would love to work with you guys.
Brand Strategist Creative Director, Educator, Visual Artist
6yLove this, Nicolas! Super job.