💃🏼 Market to existing customers
Michelle Curtis
Retail Consultant & Coach | I help businesses become successful business owners, increase sales, cash flow, and profitability, and unlock financial independence for themselves and their families.
As we head into the fifth week, I'm excited to continue sharing insights and tips for fellow business owners.🏃 ♀️
✅It’s more cost-effective to sell to existing customers than it is to market to new ones.
✅Now, we’re not suggesting you should neglect customer acquisition. However, it’s important to remember that having a strong customer retention strategy allows you to extract more value from shoppers, especially during these times.
✅If you haven’t done so yet, devise a plan to reach and convert existing customers. Consider the following ideas:
✅Treat your VIPs. Give your top spenders exclusive or perks—like early access to promos, special events, etc.
✅Reconnect with dormant customers. Identify shoppers who haven’t bought from you in a while, and re-engage them with a “We miss you” message.
✅Launch a loyalty program. Keep customers coming back by rewarding them with points or dollars that they can redeem in the future.
✅Customer retention is both an art and a science and you need robust tools to execute your strategy. Fortunately, Lightspeed makes it easy to engage your existing customer base. From a built-in loyalty program to customer reporting capabilities, Lightspeed helps you get to know your customers so you can convert them effectively.
If you need any assistance with retail-related matters, please don't hesitate to reach out to me. You can find my contact information on my profile. I would be more than happy to help you out! 🤗 🙌🏼