Marketing Plan Overview
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What It Takes to Sell Your Property Today
“For More Money”
The longer the property sits on the market, the bigger the discount in order to sell. The faster you reach all potential buyers, the more money you can get from selling your home. Hit the ground running with this marketing plan to reach buyers at a local, national and even international level. Don’t waste your time and money any longer on tactics that simply do not work.
Marketing Plan Overview:
PROVEN PROCESS
To Locate Buyers and Sell Your Property for MORE Money
Selling a home has become as easy as it has become competitive. As technology availability and consumption increases, modern buyers are able to glance at vast open home catalogues in mere seconds. However, staying on top of new emerging real estate trends is useless without covering the essential necessities first. Old-fashioned methods are still extremely effective for the ‘drive-through-the-neighborhood’ buyers. A successful home selling campaign merges traditional and modern strategies to target both audiences. Here are the undeniably most important ways to stand out from the competition and attract the right buyers for your home:
Copywriting
Most home-owners and realtors agree that copywriting is an extremely important necessity for selling a home for several reasons. Being able to communicate essential information in an easily understood manner, with detailed explanation, the chances of selling a home increases exponentially. Shining light on certain aspects may catch the attention of the buyer in satisfying their quest for the perfect house by suiting their anticipated needs.
Photography
Now, a good photograph has a significantly higher probability of getting a home sold when compared to a bad or even mediocre image. In fact, there is a 139% increase in clicks when the photograph is visually attractive. When 89% of home buyers search the internet when looking for a home, you really want to make sure your home’s photograph looks clean and stands out.
Presenting Your Home
This goes along with photography because your home will be photographed in both the exterior and interior. You want to make sure you show the best value and features out of your home. Sometimes, staging may be recommended or even necessary. Stage homes on average tend to spend 2 months less in the market than un-staged homes. In mortgage payments alone, the seller can easily save well over $2,000.
The point is to make the place look fresh, clean and feel like home, connotatively speaking, as best as possible. This is a sure way to get buyers to submit offers quickly. The more offers means a better choice to get the most money at a much faster rate.
Videos and Virtual Tours
Best way to stop wasting time from constant walk-throughs is from Videos and Virtual Tours. With multiple video hosting sites now available (YouTube, Google, AOL, Y!, Vimeo, Daily Motion, etc.), you will have more chances of being found. Beyond that, buyers downright prefer having videos and virtual tours. According to ComSource, “Consumers/clients spend an average of 75% longer on web sites with a video.” This along with a detailed description can increase the likelihood of selling. Dr. McQuivey of Forrester Research also claims that “Watching 1 minute of video is the equivalent to reading 1.8 million words.” Don’t miss this enormous opportunity to sell your home!
Online Targeted Marketing
Tired of attracting the wrong people to view your home? Targeted marketing is the best solution for only drawing attention to serious buyers. However, Online Targeted Marketing is tricky because it involves a detailed understanding of connecting with social circles, targeting behaviors, ad spending, blogging, partnering up and being relevant in the community. However, it is the most effective way to reach the 89% of buyers who are searching for homes online. Here are some numbers to put its’ importance in perspective.
Since 2008, the Facebook community has grown in population by 49%. As of now, 73% of Americans have social network profiles which totals to a number above 220,000,000 people. 293,000,000 Americans also use Google. Out of those, only 91.5% view the first page, which means that less than 10% of the population actually advances to the second page. Confirming once again you must have your home on the forefront of ALL searches.
For more information about selling your home faster and for more money please call David @ 210-889-3283