Marketing & PR Insights Weekly

Hey 👋 We hope you enjoyed reading our latest edition, packed with valuable insights and practical tips. In this issue, you'll find:

• Exclusive Webinar on the Impact of Fashion, Beauty and Sportswear Brands at Paris 2024
• Upcoming Release of Our Report on Olympic Brand Performance
• Event Check-in Hacks: 4 Reasons Top Fashion Brands Use RFID
• How Pinko Optimized Sample Management with Launchmetrics

Get ready to explore cutting-edge trends and practical tips from leading experts. If you're new here and want to stay ahead in the industry, click 'subscribe' and join our community!

Exclusive Webinar & Report Launch: The Impact of Fashion, Beauty, and Sportswear Brands at Paris 2024 Olympics

Join us on Thursday, 19th September 2024, at 3 PM BST | 4 PM CEST | 10 AM EDT for an exclusive webinar on the marketing strategies of fashion, beauty, and sportswear brands at the Paris 2024 Olympics. With nearly half of the world’s population tuning in, brands are heavily invested in creating impactful Olympic marketing strategies.

What to Expect:

• Expert Analysis: How brands like LVMH, Decathlon and Lululemon are leveraging sponsorships to enhance their presence at the Olympics.
• Media Impact Value® (MIV®) Insights: Measure the ROI of Olympic marketing efforts compared to other major events.
• Case Studies: Successful Olympic marketing strategies from leading brands.

Can’t make the webinar? No worries! Make sure to keep an eye out for our Olympic report, which will be available on our website for download on the same day as the webinar.

Report Launch: On the same day as our webinar, we will also release an in-depth report analyzing brand performance at the 2024 Summer Olympics. Sponsorships from major brands like LVMH, Decathlon, Lululemon, and others have made headlines, but how does their MIV compare to past activations? This report will study the data behind these pivotal brand investments to assess whether the Olympic sponsorships are bringing real ROI.

Secure your spot by registering here and be the first to access both the webinar insights and our comprehensive Olympic brand performance report.

Event Check-in Hacks: 4 Reasons Top Fashion Brands Use RFID

When it comes to building lasting connections with your target audience, events are more crucial than ever. Even in our hyper-digital world, the fashion industry remains event-centric, with over eight thousand events registered annually on our Launchmetrics Events module alone. These events play a vital role in shaping brand experiences, and the check-in process is where it all begins.

However, the complexity of events often leads to frustrating check-ins. To avoid these challenges, leading fashion brands are turning to RFID technology (Radio Frequency Identification). This advanced solution streamlines the check-in process, eliminates unorganized queues, and provides real-time data.

Here’s why RFID technology is revolutionizing event check-ins:

1. Efficient Check-In: Say goodbye to long queues and manual errors. RFID technology allows for lightning-fast check-ins, reducing wait times and enhancing the overall guest experience.
2. Real-Time Communications: RFID enables personalized, real-time communication with attendees, turning a simple check-in into a dynamic interaction that sets a positive tone for the entire event.
3. Accurate Insights: Capture precise data on attendee behavior and session popularity, allowing brands to make data-driven decisions and improve future events.
4. Improved Event Management: RFID technology links guest preferences directly to their tags, enabling real-time personalization and seamless event flow management.

Ready to upgrade your event check-ins? Read the full article here to discover how RFID can transform your next event.

How Pinko Optimized Sample Management

Pinko, a brand synonymous with contemporary style, faced challenges in managing its sample tracking across regional offices. The lack of a centralized system led to inefficiencies and inaccuracies in manual tracking. That’s when Pinko turned to Launchmetrics for a solution.

By implementing RFID-enabled software, Pinko transformed its sample management operations. This technology provided real-time visibility, minimized sample loss and enhanced overall efficiency.

Case Study Highlights:

• Minimized Sample Loss: RFID technology significantly reduced errors and misplacement, leading to annual cost efficiencies.
• Increased Efficiency: Back-end processing speed increased by 50%, streamlining operations across departments.
• Maximized Production Efficiency: Improved forecasting and sample tracking minimized overproduction.

Discover how Launchmetrics helped Pinko optimize its sample management processes and boost operational efficiency. Read the full case study to learn more.

Want more? Check out our content hub on www.launchmetrics.com for additional insights and resources.