Marketing & PR Insights Weekly
Hey 👋 We hope you enjoyed reading our latest edition, packed with valuable insights and practical tips. In this issue, you'll find:
Dive into our data-driven expertise and actionable takeaways from industry experts worldwide. If you're new here and eager to boost your brand performance, click 'subscribe' and join our community!
Your Ultimate Guide to Tracking Coverage:
Are you tired of manually tracking media mentions for your brand? With the ever-growing amount of content, it's nearly impossible to keep up. But fear not, because we have the solution.
In our latest article, we delve into the world of media mentions and the importance of measuring each mention across all channels with the right KPIs. Discover how top brands take advantage of mention-tracking to gain insights and optimize their PR and marketing strategies for improved brand performance.
Don't let valuable mentions slip through your fingers, read on to find out more.
SS25 Men's & FW24 Haute Couture Data Insights:
What if you could learn the key elements that distinguish Fashion Week's elite powerhouse brands from their competitors?
Our latest report serves as your personal backstage pass, offering an in-depth analysis of the data and insights from SS25 Men’s and FW24 Haute Couture Fashion Week. In this comprehensive examination, we uncover the secrets behind the most buzzed-about shows. You'll discover which brands captured the highest Media Impact Value® (MIV®) and which influential Voices had the most considerable impact.
With these Insights, you’ll learn where to focus your efforts to create the biggest splash, efficiently boost your brand awareness, and unlock new opportunities for growth and success.
Find out more in our newest report, “Menswear Spring/Summer 2025 + Haute Couture Fall/Winter 2024-2025: Data and Insights by Launchmetrics”
Mass Market Fashion Brands that Nail Key Date Campaigns:
With Black Friday, Halloween and Thanksgiving all on the horizon, mass-market fashion brands must consider how they plan to capitalize on these opportunities to shine.
But with an over-saturated market and lightning-fast production cycles, how do you ensure your brand stands out?
Our blog dissects how brands are turning seasonal events into successful marketing campaigns. We cover a range of strategies, including unexpected collaborations, sports-driven campaigns and nostalgia marketing that resonates with audiences.
Discover how Shein leveraged iconic cartoon characters to dominate Valentine's Day. Or why skipping Singles' Day this year might be a mistake.
The Beauty Industry Trends of 2024:
As we enter S2 of 2024, the beauty industry continues to evolve rapidly. To stay ahead, brands must understand the latest trends, platforms and Voices driving brand success.
We are hosting a webinar to launch our brand-new report in partnership with CEW UK. This comprehensive analysis features case studies on today's top beauty brands, a breakdown of the most influential Voices and Channels, and the viral trends shaping the industry's future.
Join us for this one-hour session where Alison Bringé, CMO at Launchmetrics, will be joined by a panel of industry experts to present the key insights and takeaways, offering a data-driven perspective on the current beauty landscape. Learn what's driving success for top performers and discover practical strategies to solidify your brand's position in today's market.
Secure your spot to our exclusive webinar via this link.
Want more? Check out our content hub on www.launchmetrics.com