Martech Mashup 3.0 - Staging product conversations you don't want to miss!

Martech Mashup 3.0 - Staging product conversations you don't want to miss!

We kick-started Martech Mashup, our flagship event in 2019 with an aim to bring together the best of Martech brains from across the world. After a successful series of on-ground events, we moved the event setup to a virtual world in April 2020.

The last leg of Mashup happened in December 2020, with a global audience of 300+ and 15+ leaders addressing them at the event. With a theme around ‘Personalization in the Era of Retention Marketing’, the event staged sessions with actionable insights from top successful B2C brands.

After a fascinating Mashup 2.0, we are back to deliver a much superior learning experience for our audience with Martech Mashup 3.0 – The Product Edition! 

Martech Mashup Product Edition - What’s new?

Brands today, across verticals are fine-tuning their strategies with a product-first mind-set, to skyrocket their growth curves. But what is growth? Is it more monetization from the app? Is it a high feature adoption rate of the app? Is it an ever growing user engagement graph?

But is retention not the centre of this all? Yes! Retention not only stands at the centre of this entire growth map, but also remains the toughest nut to crack, for product and growth teams.

With a theme revolving around “Building mobile apps that retain customers for life”, the event aims to host conversations with product and growth leaders on their experiences and experiments.

Why should you attend?

Aside from the numerous interesting and insightful conversations, you would not want to miss the keynote session by Nir Eyal, the master himself on – How to build habit-forming mobile apps. Does this excite you?

There is more to it. You can also drop in questions and get them answered live during his fireside chat.

You should also be part of the event to:

  • Know the secret sauce to build products that retain users for life
  • Learn from top app brands on how they are retaining users & driving growth with a product-first mind-set
  • Understand how data driven experiments take you closer to your business goals

Who is the event for?

Are you a curious product manager looking for tips on building the right product from the industry experts? This event is for you!

Are you a growth manager in the lookout for some hacks to boost your app retention curve? This event is just for you!

In short, this event is for all of you enthusiastic product, growth teams, leads and heads from B2C brands who are ready to take the ride to the top!

Who are our Partners?

As a technology driven organization, our efforts to cater to our audience get complemented by our partners from the ecosystem.

We are delighted to have AppsFlyer as our partners for the Martech Mashup.

In our endeavours to stay close to the reality and the community of product managers, we have joined hands with The Product Folks as our community partner.

What next?

Check out more details about the event and grab your seat now! 


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