Mass Personalisation

Interesting topic I've been reading a lot about. Sharing is caring!

'The need for 'right-for-me' products is growing as consumers are becoming ever more demanding. Food and beverage brands are adapting to give consumers a more individual experience by offering a choice of customisation and personalisation. The actual product is important, as a range of flavours and the level of quality contribute to an essential package to meet the primary need states of indulgence and creating personal time for those craving recognition of individuality.  Packaging also contributes to providing the stand out effect in the FMCG market, and appealing to consumers' more individual needs is one way to do this. In an era where digitisation has consumed both brands and their customers, packaging has taken a huge step forward in the field of personalisation as people are becoming more selective and intrigued by something that is designed specifically suited to their preferences and needs. It is no longer considered the high-end marketing tool for big players, having evolved dramatically into a strategy that can easily be adapted for the mass FMCG and personal care market, which has been numerously demonstrated by various high-impact, personalised campaigns. ' www.industryreportstore.com