Maximising Your Content Protection Strategy and Investments with Data

Today, within our modern world of digital content, we have seen a new wave of entertainment, where digital content is easily accessible at the click of a button. However, with this also comes the issue of copyright infringement and piracy.

In most media production companies and studios, content protection teams are working to manage this piracy and copyright infringement issue. However, the main challenge they face is often demonstrating the tangible impact of content protection efforts.

While piracy does pose a significant threat to revenue streams and brand integrity,  the complexity of digital piracy makes it difficult for teams to show a clear return on investment (ROI) for their content protection budget and strategies.

Understanding the Pain Points of Content Protection Teams

The issue of digital piracy is not new in the world of digital entertainment. Digital piracy has always had significant implications for sales, subscriptions, advertising revenue, jobs, investment in new content, and the overall viability of the entertainment industry.

According to a recent publication by Parks Associates, by the end of 2027, there will be a cumulative loss to piracy of $113 billion for streaming video providers serving US consumers. With all this lost revenue, having an effective strategy and a supporting infrastructure is critical for content companies. 

Despite this not being new information, it is still a struggle for content protection teams as they often have to justify their budget and impact on their company’s top line. 

So how can content protection leaders maximise their investment and demonstrate to key stakeholders that they have the right strategy to manage protection for your content globally?

The Power of Data in Maximising ROI

At the heart of effective content protection lies data-driven insight. Piracy demand data serves as a crucial tool for content owners in developing and bolstering content protection strategies. By analysing piracy data, content owners can better understand the true scale of piracy infringement. 

They can also identify piracy hotspots by region and the top infringing sites by volume, and prioritise enforcement efforts to tackle this issue. This data enables them to track the effectiveness of anti-piracy measures, such as takedown notices, and refine strategies accordingly. 

A data-driven approach not only enhances the efficacy of anti-piracy measures but also informs strategic decisions regarding licensing negotiations and content distribution.

Moreover, insights gleaned from piracy demand data can inform licensing negotiations and content distribution decisions, helping content owners mitigate revenue loss and protect intellectual property rights. 

Ultimately, leveraging piracy demand can help rights owners to proactively combat piracy and aid content protection teams in justify their spend to senior stakeholders, as well as empower content owners to proactively combat piracy, safeguard their content, and uphold the integrity of their brands. 

How Can MUSO Help?

Here at MUSO, we have worked with some of the world’s largest rights holders to protect their content since 2010. We have developed technology that provides deep and granular insights into digital piracy that provide responsible teams with actionable content intelligence to improve and measure the impact and ROI of strategies.

MUSO Discover

MUSO Discover’s suite of products offers a range of powerful and informative datasets, built to pull back the curtain on unlicensed content in a more proactive approach to piracy. 

MUSO Discover is about understanding - by looking at years of piracy data across global and regional trends, organisations can gain a better understanding of how they can tailor their approach to prevent piracy in the first place. 

Meaningful and reliable insights into the changing trends of piracy sites at both global and regional levels help organisations improve their success in planning and executing anti-piracy campaigns.

MUSO Protect

On the other hand, MUSO Protect leverages the unique data and insights from Discover to deliver high impact solutions for content protection teams. This suite of products places technology and automation at the forefront, with in-house expertise on hand to maximise coverage and compliance. 

MUSO Protect works to take down pirated content on a large scale, through piracy domains from search engines, social media, UGC platforms, and other third-party platforms. MUSO’s established relationships with platforms help establish compliance and rapid removal times. Progress updates are also reported live into the MUSO Dashboard for real-time insights.

Want to learn more about how MUSO can help with your content protection teams and piracy needs? Reach out to us today!