The Middle East Beauty Market: Past, Present, Future
BeautyMatter
An essential resource for beauty industry executives, creatives, entrepreneurs, and suppliers.
PARTNER CONTENT: BEAUTYWORLD MIDDLE EAST
We've gathered the top performing pieces of content from the past week.
THE MIDDLE EAST BEAUTY MARKET: PAST, PRESENT, FUTURE
As distribution paradigms around the world shift to embrace omnichannel strategies that serve consumers who are not constrained by borders, the Middle East is emerging as a hotspot for beauty brands to expand their footprints.
[PREMIUM CONTENT] GLOSS ANGELES CONFIDENTIAL: THE REVOLUTIONARY AD MODEL REDEFINING BEAUTY MARKETING
When West Coast beauty editors Kirbie Johnson and Sara Tan started a beauty podcast called Gloss Angeles in 2019, they knew they had the expertise and integrity necessary to bring beauty journalism to the podcasting world.
GAME-CHANGING TECHNOLOGY RESHAPING THE BEAUTY INDUSTRY
Staying on top of new technology creates a competitive edge for early adopters leaning into innovation. The BeautyMatter NEXT Awards have surfaced six businesses changing the beauty landscape.
[PREMIUM CONTENT] BREAKING THE MOLD: 9 GAME-CHANGING PACKAGING INNOVATIONS
Here are a few of the most innovative packaging solutions that not only meet consumer expectations and leave a lasting first impression but also balance sustainability and functionality for brands.
MEET THE NEXT 2024 INNOVATOR OF THE YEAR FINALISTS
The beauty industry thrives on what’s now, what’s new, and what’s next, and innovation and disruption are concepts that get thrown around a lot.
[PREMIUM CONTENT] CONCIERGE SERVICE: HOW SUNCARE BRANDS ARE UPPING THE ANTE
According to Statista, the global sun protection market generated a revenue of $11.52 billion in 2024, and while business is booming, there are still gaps to fill.
Recommended by LinkedIn
[PREMIUM CONTENT] 2024 WEEK 31: BEAUTY BRAND AND PRODUCT LAUNCHES
This week, nudes are in as Urban Decay relaunches the original Naked Eyeshadow Palette for a limited time, and industry veteran Victoria Jackson presents a brand focusing on the no-makeup makeup look.
JUST THE NUMBERS: SHEDDING LIGHT ON CONSUMERS “SUNXIETY”
A recent study from behavioral research company, Veylinx, revealed consumer SPF preferences, emerging skincare trends, and information on the amount of money customers are willing to dig out for sunscreen.
THE BEAUTY EDIT FOR AMAZON PRIME DAY 2024
It’s that time again as BeautyMatter digests the Prime Day data to surface the most compelling insights, results, and key takeaways related to beauty and wellness.
[PREMIUM CONTENT] FOUR NEW NEED-TO-KNOW B2B BEAUTY TECH TOOLS
Staying on top of new technology creates a competitive edge for early adopters leaning into innovation. Here are four new beauty tech tools that caught our attention.
[PREMIUM CONTENT] WHAT’S BEHIND THE SURGE IN PROFESSIONAL SERVICES FRANCHISING?
Beyond the traditional beauty services like waxing or haircutting, franchises are reaching into new areas of consumer demand.
[PREMIUM CONTENT] BIGGER IS BETTER BUSINESS: THE WHY BEHIND SUPERSIZING BEST-SELLERS
The elusive hero product. Some brands laud its power to move markets, cement lifelong fans, and build buzz without hesitation.
Research & Development
2moCan’t really get on board with this-In the Middle East, your wife or girlfriend may be advised to wear a burka. She may not be able to get the medical care that she needs. She may not even be allowed to drive. How are beauty products going to be marketed in an environment like this?