The Missing Component in Automotive Digital Marketing
The means in which auto dealerships spend their marketing budgets is beginning to drastically change. Although many swear by a combination of both traditional and digital advertising, today we see the amount of money which was traditionally invested in radio, cable, billboard and newspaper being shifted towards digital marketing. Paid search, banner / display ads, video pre-roll, search engine optimization or content marketing, E-mail marketing, SMS or MMS marketing, social media marketing, webinars, lead management and other digital marketing tactics.
A Vital Puzzle Piece is Missing from your Automotive Digital Marketing Strategy
Automotive digital marketing requires driving forces; new platforms where auto dealers are able to push their wares, where customers are newly and consistently engaged. This is precisely where AutoStride, the first of its kind automotive Smart TV platform, comes off of the bench to play.
A valuable tool, given the fact that it acts very similar to web-based automotive sites such as AutoTrader, Cars.com, Edmunds, KBB, etc, as an exogenic lead generator. It has boosted vehicle sales significantly for a number of top car dealers. No other application converts car buyer leads via Smart TV platform (Roku).
Auto Leads Direct to the Dealer
Due to the ever-growing popularity of Smart TV platforms, displaying your automotive inventory on AutoStride can make a world of difference to your dealer brand. Currently, we're in a society where most car buyers grab there content via sources such as Smart televisions and mobile devices. Imagine being on the screens of your demographic's Smart TVs. Gaining the ability to reach a customer base at a faster pace (in their own living rooms) is extremely powerful, especially as a unique lead source generator within your demographic. *Soon to directly connect with Smart TV automotive commercials for a seamless user experience and lead generation process.
Automotive Lead Generation
It's not every day you come across a cost-effective tool that impacts and increases car buyer leads both quantitatively and qualitatively. AutoStride is that tool and so much more. Not only is it a lead generation mechanism, it’s a platform where your automotive brand gains greater reach and exposure. Radically different than being advertised or promoted on other platforms, where marketing tries to appeal to the masses. Smart TV reach is in sharp contrast to most other forms of marketing reach, aimed at interest-based (automotive) viewers that show purchasing intent on new or used vehicles.
The Verdict
If you are looking to attract customers in today’s digital automotive market, you can no longer rely entirely on the same, typical digital tools because potential buyers are looking for more. AutoStride is a quality solution which enables car dealers to generate more leads and subsequently higher sales.