Mobility on Demand: Making Transportation Easier
“It’s just easier.” This is what I hear time and again about driving versus other forms of transportation –it is just easier to get in a car.
Today there are ways to plug in where you want to go, find options that combine different modes and pay for it at the same time. New mobility technologies are transforming transportation, and we must do better by offering more and better choices for people to get around.
Mobility on Demand (MOD), sometimes referred to as Mobility as a Service, allows people to seamlessly research, book, and pay for all parts of their daily journeys, no matter the form of transportation, on one integrated platform accessible on request. It has the potential to help make it easier for people to choose the transportation option that makes the most sense for them. At the same time, it improves their quality of life as a commuter, enhances mobility, provides integrated transportation options that are safe and reliable, and promotes carbon reduction.
ITS America created the MOD Alliance last year to help determine what the future of mobility should look like. We just held the inaugural event in Seattle, and it was so energizing to see a room full of leaders committed to making mobility easier. We hope this kicks off a national dialogue about how to create a scalable MOD model that considers metropolitan and regional differences.
As a convener where all players (public, private, non-profit) have an equal voice, the MOD Alliance is poised to delve into policy in this critical year where the transportation reauthorization bill is currently being assessed and MOD must be highlighted, where cities, regions, states and private providers are working to tackle data sharing expectations, where new implications around insurance and automation are impacting policy and decision-making.
We hope this effort will make it easy to use all forms of transport, whether bikes and scooters, or ride sharing, or transit. When this happens, it will be just as transformational as when the automobile was introduced a century ago.
Promoter and Designer of State-of-the-Art Transportation Systems that Maximize Passenger Throughput while Stimulating Economies and Preserving the Environment
5ySpeaking of making transportation easier, check out the possibilities with High Speed Rail www.ushsr.com.
Business Development Manager at Sage Environmental Group
5yIf this technology streamlines trip, then all for it when I'm headed somewhere where transit is feasible. Currently, I have to use 4 different apps, 4 different systems. 4 tickets & receipts to make what is otherwise a simple trip by car. 1. Bus to light rail station. 2. Light rail to 3. another light rail or heavy rail running same path to downtown. 4 trolly or bus to get to meeting at other end. Then repeat mess to return. An hour trip by car takes 2.5 longer with waits for connections or schedules that don't sync.
**Aerial Photogrammetry**3D Drone Mapping**Accessibility and Movement Advice**Sensible Transport Planning Solutions**
5yWe need to move away from the cars vs everyone else mentality and plan integrated transport systems and networks that truly integrate mobility in a way that people will actually use. Cars are not evil but vehicles and roadspace could be used so much more effectively than we do. The solution is not simple and needs a change of mind set by all stakeholders.
Project & Facility Management Business Developer at Cushman & Wakefield
5ySo true: the sistem need to change or ir will collapse
Principal
5yI attended a panel discussion just this morning (4/16) at the NJ Transaction conference where real world case studies were presented - and real dollar savings identified. It's difficult but it is happening. And it's easier when the public and private sectors work at it together.