Pharma Use Case: Modular Submission Allows for Efficient MLR Review Process
Virginia Foley
VP Regulatory, Life Sciences & Healthcare @Constellation >>> Regulatory Ad Promo Expert | Positive Influencer | Creative Thinker | Strategic Problem Solver | Natural Leader & Collaborator
No, you're not reading this incorrectly, at Constellation , we have the technology and the experience to make this statement a reality for you too. Read on to learn about a use case study from a global pharmaceutical company that used our technology to exponentially scale social content for one of their brands.
Pharma Use Case Study #1:
Pharma company leveraged Constellation’s compliant tech platform to scale content for test-and-learn personalized messages for their two Healthcare Professional (HCP) special segments on Meta.
With a high volume of modular content approved in one (1) submission through Medical Legal Regulatory (MLR), the brand was able to then strategically choose which combinations to launch and monitor in a test-and-learn controlled campaign. The brand launched 360 of the 6,174 assets initially and based on performance against benchmarks, the brand/agency was then able to tap into the full library of assets to replace messages, backgrounds, etc that were not resonating with their audiences.
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Launch the video. You come up with the BIG ideas. We help you SCALE them, efficiently and compliantly. Our expertise from working in Pharma and Biotechnology means we understand the pain points, first-hand and know how to navigate them.
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Constellation is a NYC-based, women & minority owned, SaaS company founded in 2016.