Networking: why a lone Wolf is a sad Wolf

Mother nature is clever. Wild animals usually live and hunt in groups. Why? Greater effectiveness and bigger chances of survival. Same rules can and should be applied in the world of business – we all know sometimes it’s a real jungle out there. And I’m pretty sure all the Wolves Summit participants would howl in approval.

For some reason, a lot of startups and young entrepreneurs tend to dismiss the idea as an unnecessary waste of their time or effort. And that’s one of the biggest mistakes any aspiring company can make. Because networking is so much more than just a few events here or a couple of business related chit chats there. Biggest benefits? The list is long, but I would like to discuss three.  

Shared experience and knowledge

No amount of money can buy you the insights you get from the people who are in a similar position to yours. Let’s face it – your idea might be spectacular, innovative and one of a kind. But very often - the formal aspects of implementing your project are not. Learning that other companies and entrepreneurs face similar problems and obstacles is the first step to finding a solution.

Funding and potential clients

Networking events attract not only aspiring StartUps, but also a lot of investors and people in power to make your business dreams come true. Chances are that if you do a good job pitching your idea to the right people, they might actually be interested in buying your product or providing you with some financial support. Win – win situation.

Feedback and recognition

Last but not least, let’s not forget that the product you create is actually intended for some other people to use. The more people you talk to about your product, the bigger the chances that it will be remembered. Word of mouth is a very powerful marketing tool. Additionally, users’ feedback can help you develop and improve your product.

By the end of October Inwedo had the pleasure to attend some networking events at Wolves Summit in Warsaw. Having comparison to similar events abroad, we were happy to see that networking in Poland is developing. People are getting more open to contact and initiatives, more willing to share ideas and cooperate. And with Speed Dates – short, private meetings with people in the business and investors, networking was taken to a whole new level. So Wolves Summit – you’re doing it right!

So, the next time you have an opportunity to attend a networking event, either locally or internationally – do not hesitate. Go, talk to people, listen to what they have to say, and collaborate. Networking is an ocean of opportunities. Know how to sail it, and you might be surprised at how far on your professional journey you’ll go.