A New Era for Sweet Dreams

Sweet Dreams Guiding Light – an eco-friendly beginning

New for the 2023 Bed Show, Sweet Dreams proudly introduces Landmark, a new era in UK bed making.

Our components are responsibly sourced using many recycled elements making the product more recyclable at the end of its life with the aim to make beds better for the environment.

 Following on from our signing of the NBF Pledge For Our Planet, Landmark puts Sweet Dreams on the path to the five pillars of the Pledge,

1.     Demonstrating our Commitment to becoming a more sustainable business

2.     Reducing our global warming impact

3.     Reducing our waste

4.     Reducing our product’s impact on the environment

5.     Taking responsibility for our actions

Sales Manager Nick Williams state’s “after signing the NBF pledge last September, this is our first launch of more sustainable, eco-friendly products. We are really excited about the impact Landmark will have at the NBF show”

Landmark, a range of six beds featuring foam free fillings, sleep surfaces made from eco-friendly sustainable fabrics. The mattress offer is based on three best-selling springs system, 1000 and 2000 pocket and the 12.5gauge open coil.

Eco-Friendly fillings include Platinum™, free from chemicals with sustainability at the forefront and 100% recyclable at the end of life.

The mattresses will also feature a co-ordinated border manufactured from the same sustainable fabric as the bases affording the bed a luxurious look and feel.

The Landmark base comes with a choice of 6 fabulous 100% GRS Certified 100% recycled base fabrics. The GRS standard applies to the full supply chain and addresses traceability, environmental principles, social requirements, chemical content and labeling.

The benefit of GRS is that our Landmark base, border and headboard fabrics will feature 94% less water use, 59% less energy use and 32% less CO2 emissions in the production process.

The Landmark base fabric is the first of its type available from Sweet Dreams

Continuing with the sustainable story, all Landmark bases and matching headboards feature FSC Certified wood.

Non-storage, 2 & 4 drawer, front and side ottoman options are available as standard and Landmark comes in double, king and super-king sizes

Landmark will be showcased during the NBF Bed Show in September along with our best-selling beds from our main catalogue and our range of best selling beds from our 2023 catalogue.

We look forwards to seeing you during the show. Why not stop by and see our new Landmark Collection on Stand G50