New WhatsApp Policy: What It Means for Real Money Gambling Businesses

Hello, hello, hello! 

We’re back with another Insights for you. 

First off, Happy September you all! 🥳

Can you believe it? September is already here. 

You know what that means, don’t you? 

 We’re heading into the final stretch of the year. 🍂 

Whether you’re soaking up the last rays of summer or embracing the cozy vibes of fall, let’s make this month count! 

Let’s kick off this month with an important policy update rolled out by WhatsApp last week. 

Real Money Gambling(RMG)/Gaming businesses can now use WhatsApp Business to market their offerings. 

Say Whaaaaat? 

As of August 27, 2024, WhatsApp’s Business Messaging Policy has changed, unlocking new opportunities for the RMG sector. 

We’re sure you want more deets. So let’s get chatting. 

WhatsApp’s Business Messaging Policy Update ✅

Meta’s latest WhatsApp Business Messaging Policy allows Real Money Gambling (RMG) and Gaming businesses to join the platform. 

This shift reflects the growing demand and importance of the RMG sector on WhatsApp. 

By embracing this change, Meta is helping businesses in this high-demand space connect better with their audiences, showing its commitment to supporting diverse industries.

What’s Permitted Under the New Policy 👉

If you’re an RMG brand, you can now market your services on WhatsApp.

However, there’s a slight twist. 

Direct promotions and transactions are still a no-go. 

Instead, you can focus on sharing updates, info, and content that keeps customers engaged without crossing the line.

Examples of Eligible Businesses

• Online Gambling or Gaming: With WhatsApp’s permission, your online gambling or gaming business can join the fun.
• Physical Gambling Establishments: Real-money gambling at physical locations? You’re in!
• State or Government Lotteries: Government-run lotteries and state-sanctioned activities are also welcome.

Compliance Requirements

To get started, make sure to secure WhatsApp’s approval. 

Submit your application, get the green light, and you’re ready to roll! 

What’s Still Prohibited Under the New Policy ❎

While you can now market RMG services, direct transactions and promotions are still off-limits on WhatsApp (as mentioned earlier). 

So, get creative with compliant ways to engage your audience.

Also, if WhatsApp hasn’t approved your online gambling or gaming business, you’re not in the game yet. Only vetted and compliant businesses are allowed to join the platform.

Online Gambling and Gaming: Where You Can Use WhatsApp 🌏

You’re good to go in these spots! 

• Australia
• India (with state-specific restrictions)
• Japan
• Colombia
• Mexico
• Peru

Note: To stay compliant, adhere to age restrictions (18+) and follow all local regulations. 

Meta’s Policy for WhatsApp: Next Steps for Businesses ⤵️

Ready to jump in? 🚀 

Here’s what to do. 

• Apply for Permission: If you’re in the RMG space, apply for WhatsApp’s approval. Just fill out the form and wait for the thumbs-up.
• Prepare for the Update: Get familiar with the new policy and adjust your operations to stay ahead.
• Get Started with WhatsApp Business: If you haven’t joined yet, now’s the time! For maximum impact, consider upgrading to the WhatsApp Business API.

How WhatsApp Helps RMG Businesses

With WhatsApp’s new policy, Real Money Gambling businesses can now access a powerful tool. Here’s how to make the most of WhatsApp Business API. 

1. Direct Customer Communication

Engage with customers in real-time, providing personalized responses, updates, and support. Build trust and loyalty through direct communication.

2. Targeted Marketing

While direct promotions are restricted, you can share updates, reminders, and info that keep your audience engaged without breaking the rules.

3. Automated Responses

Set up automated messages to ensure timely replies to customer inquiries, even outside business hours. It boosts customer service and keeps you compliant.

4. Seamless User Onboarding

Guide new users through onboarding with WhatsApp, from account setup to navigating your platform, ensuring a smooth and supportive experience.

Here’s What We’re Saying ⬇️

WhatsApp’s updated policy is a game-changer for the Real Money Gambling & Gaming sector. 

You can elevate your customer interactions by staying compliant and leveraging these new guidelines.

As a top WhatsApp Business API provider, Wati offers the tools and support you need to integrate WhatsApp into your business seamlessly. 

From streamlining communication to compliant marketing, we’ve got you covered.

Sign up for a free trial today and get started! 

Exciting times for RMG businesses are ahead! 🎉

Hope you enjoyed this edition. 

If you did, share it with your connections or someone who you feel might benefit from it. 

See you next week!