Notes from Assemble Studio.
Check out our latest Notes from The Studio where we will share the latest trends in creative production, web development and digital design, how technology is making an impact, and what Assemble is doing to stay ahead of it to give our clients a competitive edge.
Benjamin Bohnenblust has spent most of his career in the hospitality industry, leading marketing and sales teams, driving business strategy, and building consumer experiences in hotels, airports, public venues, and more. So it’s safe to say over the last 20+ years, he’s seen the industry evolve in extraordinary ways as emerging technologies elevated consumer expectations.
Now, as the Senior Regional Manager Digital Experience at Fairmont Hotels & Resorts, he’s spearheading the brand’s Digital Guest Experience Program across the brand’s western mountain region in Canada — a collection of storied and historic properties which include four Fairmont resorts, as well as sister Accor property, The Rimrock Banff. We sat down with him to learn all about how they’re leveraging the new tech to redefine guest experiences and offer a level of personalization that’s never been possible before.
Can you share a little about your background within the hospitality world?
I’ve spent most of my professional life in the hospitality world. Even before getting my degree in Tourism, I got my first exposure to the industry as a ski/snow instructor at a mountain resort. After University, I spent 12 years at Booking.com, progressing across Global Management and Leadership roles. I started out in account management and sales in Switzerland before assuming the responsibility as a country manager in Norway to grow the Nordic accommodation market. I then moved to North America as part of the commercial strategy team, spearheading the advancement of our commercial programs and the performance of our products within them, as well as implementing and managing the launches of our cross-initiative platforms.
In my current role at Fairmont Hotels, I’m leading the development and rollout of our Digital Guest Experience Program, which is our new product designed to enhance the digital experience for our guests, from long before they ever step foot on our resorts — and even during their stay. While currently being piloted at Fairmont Banff Springs, this program will roll out across the collection at our other renowned resorts: Fairmont Chateau Lake Louise, The Rimrock Banff, Fairmont Jasper Park Lodge, and Fairmont Chateau Whistler.
With Veeva and Salesforce as global front runners in life science customer relationship management (CRM) and commercial tech landscape, it was a natural partnership from the start. But that marriage is soon to end as Veeva announced it will not be renewing their agreement to remain on the Salesforce platform once it expires in September 2025. Instead, it will be moving its CRM to the new Veeva Vault CRM, their own system specifically made for Life Science organizations.
So, what does this mean for Veeva? What does this mean for its users? And how can marketers in the Pharma world prepare for the big switch? Assemble has been doing our due diligence to get all those answers. Here’s everything you need to know.
Why the Breakup?
It wasn’t all roses at the beginning either. In fact, Veeva always had its concerns with dependence on a third party infrastructure (Salesforce and AWS) — many of which started coming true. The risks being:
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What is Veeva’s Next Move?
As a result of the split, Veeva created their own CRM to replace Salesforce. The goal is to have a CRM that’s specifically custom designed for LifeSciences organizations. They want to develop an entire ecosystem of connected applications, datasets and processes that keeps the information client information, metrics, tracking, past and expected behavior, etc. as effectively and purposefully as possible.
Additionally, achieving backend implementations should be a lot quicker and straightforward than with the Salesforce platform. In fact, there are still client requests for specific features from 2009 still pending.
Emerging technologies have made it easier than ever to pump out tons of content in no time at all. But as more and more people jump on the AI train, the not-so-surprising consequence has been noise. Lots of noise.
The digital landscape has never been more crowded. Algorithms have never been more complex. And getting found has never been more challenging. But there’s one tried and true method that has the power to boost brands to the top of Google rankings for all the right reasons: SEO.
At Assemble, this is one area we’re passionate about. (Why would we spend our time and resources developing awesome client websites if they aren’t going to perform?) So now, we’re making it easy for our clients to take advantage of any and all of the SEO services they need in one custom package. Introducing AssemblePulse’s new 360 SEO Services.
Why Choose Assemble for your SEO?
We realize SEO isn’t new, and we don’t claim to be reinventing the wheel here. But we are elevating this process by taking it from analysis to outcomes in one complete service. And we let you completely customize what that journey looks like. Let us explain.
Our custom packages allow you to mix and match the SEO services that are most relevant to your brand goals and challenges. Whether it’s gaining a better understanding of where your site traffic is coming from, what your audiences are looking for, how your site is delivering on those expectations, and more, we can help you find the right combination of SEO services to accomplish your key objectives. Consider it an SEO a la carte.
Our process starts with a purposeful conversation where we ask questions and listen closely to gain an understanding of your business, conversion goals, audience pain points, and more. This information helps guide our technical experts through the specific SEO analysis you choose to ensure our efforts will drive the most meaningful results.
Then once we have full visibility and clarity into your site performance and the areas that need the most improvement, our team can put it all into motion for you. (This is where the 360 part comes in.) Instead of searching for a digital marketing agency, web designers, developers, and an SEO writer to implement those improvements and recommendations, we have that all right here. The result is a complete and holistic strategy from audit to execution to outcomes, ensuring nothing gets lost in translation along the way.
At Assemble, innovation is one of our core values. In the words of our Founder and CEO, Scott Peters : "Innovation is the lifeblood of successful marketing. We're committed to empowering organizations with the cutting-edge tools and strategies that drive innovation and enable our clients to stay ahead of today's dynamic landscape."
Innovation thrives in an environment of collaboration and knowledge sharing. Every great innovation and successful campaign is the result of several bright minds and talented people. Digital production studios like Assemble provide brands with a collaborative and consultative resource for the volume of assets needed to succeed in an expansive digital marketplace. More importantly, they free in-house brand teams to do what they do best: create a brand that audiences love, conceptualize campaigns, and contribute to the brand's next innovation
Contact Scott Peters Today to learn more about Assemble