OpenAI Changes - What Does It Mean For You & Your Brand?

Following in the footsteps of other major tech companies like Apple and Google, OpenAI held its first-ever developer conference hosted by CEO Sam Altman. And just like its predecessors, the event was rife with new feature announcements. 

There has already been a frenzy of commentary online about these announcements. We thought we’d strip down the chatter and give you the key updates and a balanced assessment of what they mean for businesses and Jasper users in particular. 

GPT-4 Turbo

OpenAI announced GPT-4 Turbo, a more streamlined version of GPT-4 set to be released widely in the coming weeks. This version has a wider token allowance (128k) for context within its conversations, which essentially amounts to a roughly 300 page book. Turbo’s knowledge of current events extends to April 2023 compared to GPT-4’s September 2021 limit. 

Turbo also has the ability to ingest and analyze images in addition to text. In a blog post that accompanied the live event, OpenAI wrote, “GPT-4 Turbo can accept images as inputs in the Chat Completions API, enabling use cases such as generating captions, analyzing real world images in detail, and reading documents with figures.”

Like with other advancements in the cross section of models we use, Jasper is already working with OpenAI to bring this latest version into Jasper as it is released. You won’t need to do anything to activate it as a Jasper user. 

GPT Bots

OpenAI also introduced GPTs: tailored versions of ChatGPT that users can build using natural language for specific purposes. These build-a-bots can be customized using plain language, essentially building a chatbot in the same way that you use a chatbot to execute tasks or write content for you.

Altman live-demoed the construction of a custom GPT for startup founders that will act as a slightly pushy mentor of sorts. He conversed with the bot-builder on the tone and knowledge base he wanted. These GPTs can be saved as drafts to work on later and can also be held for private use, shared publicly, or shared across an enterprise team.

On the public front, OpenAI is launching a GPT marketplace to house the most popular public-facing custom bots that users create. The company will also establish a revenue-sharing program to reward creators who build the most useful and used GPTs.

A custom GPT built for Zapier was also demonstrated. A user tasked GPT with highlighting conflicts in her schedule for the day. From there, she asked the bot to send a message to Altman saying that she was busy. In call-and-response situations like these across multiple platforms, the GPT will require permission before executing any task for the sake of security.

Our take on GPTs is that they’re a great way for individuals to get at the scores of micro-uses that aren't covered by existing technology. Because we’re Jasper and we believe in end-to-end solutions, for businesses, we recommend sticking with purpose-built integrated copilots that consolidate your needs rather than cobbling together a collection of GPTs, but you may find places where GPTs are useful as a pilot. If you do, you’ll also want to approach GPT creation with the same eye for security and privacy that you do with your other business platforms.

Copyright Shield 

Altman announced OpenAI’s Copyright Shield. Through this initiative, OpenAI joined Google in offering copyright legal protection for some customers. OpenAI pledged to pay the costs of legal claims around copyright infringement for ChatGPT Enterprise customers and companies using their API. It’s important to note that the specifics of this offer still need to be detailed and at this time there is no notice of when this initiative will begin. 

The Executive Order released last month by the Biden Administration asked The Patent Office and Copyright Office to issue patent guidance and copyright recommendations by July 2024.  Guidance to this point has been limited, so the ordered report will shine more light into how LLMs and companies can think about copyright moving forward. 

Has all of this gotten you dizzy?

The AI landscape has changed a lot this year and this week’s announcements evolve the field even more. Perhaps this mindset will help.  Language models like GPT-4 Turbo and peers from Anthropic, Google, Meta and others will continue to evolve, each one seemingly topping the last.  In this steady stream of announcements it’s important to stay close to your business’s needs. What aspects from each announcement solves a problem you or your customers have? What implications do these announcements have for your broader industry?  Centering your reading of each press release and live stream will help ground your perspective and give you actions you can take. For Jasper customers, know that we’re keeping up with each and every one of these innovations and looking for ways to bring them into our copilot.

With so much content to consume pretty much every day in AI — what burning questions do you have?