Organ Tale will Announce its Premium Perfume Brand, Organ Tale, at InterCHARM Korea 2024: "Collaboration with World-Class Perfumers Underway"

Organ Tale (CEO Sim Il-hwa) has announced its participation in 'InterCHARM Korea 2024,' which will be held at COEX in Seoul from July 24 (Wednesday) to July 26 (Friday).

Organ Tale is a luxury perfume brand launched in May this year by niche perfume distribution company TGB Korea. The company is known for its world-class perfuming capabilities and offers perfumes that combine unique stories related to each scent, thus providing differentiated value in fragrances.

At the exhibition, Organ Tale will showcase three premium perfumes launched alongside the brand's debut: Printemps, Devenir, and Fleur De Bonbon. These products, which are already being actively sold at luxury brand outlets both online and offline in South Korea, are composed to reflect high-quality craftsmanship.

Printemps was developed in collaboration with perfumer Quentin Bisch, who has gained fame working with brands such as Gucci, Moncler, Bottega Veneta, Yves Saint Laurent, and Fendi. It features a fruity base with top notes of muguet and honey, and its middle notes carry a woody and musky scent, maintaining an excellent balance.

Bertrand Duchaufour, a perfumer with a career spanning luxury brands like Comme des Garçons, Dior, Jo Malone, and Givenchy, created Devenir and Fleur De Bonbon. Both perfumes, known for their high concentration of essence at 33% and 40%, respectively, accurately reflect Bertrand's intentions and are popular for their long-lasting fragrance.

CEO Sim Il-hwa of TGB Korea stated, "Since the launch of Organ Tale, we have been exploring ways to expand our distribution channels targeting domestic and international duty-free shops and are discussing entering the Commonwealth of Independent States (CIS) region with local buyers." He added, "Additionally, at this year's InterCHARM Korea, we aim to expand our connections with prominent buyers to establish a stepping stone for entering larger regions of the premium perfume market."

Sim further commented, "To propose more attractive scents to potential customers worldwide, we plan to invest in new collaborations and expand our product line, working not only with Quentin Bisch but also with other globally renowned perfumers."

This year marks the 22nd edition of 'InterCHARM Korea,' co-hosted by Seoulmesse and Reed K. Fairs. This global beauty trade exhibition, certified annually by the Ministry of Trade, Industry, and Energy, has grown into a worldwide exhibition directly visited by over 3,000 buyers from around 50 countries annually. Notably, this year's InterCHARM Korea is being held concurrently with 'in-cosmetics Korea,' a global personal care ingredients exhibition, allowing attendees to explore everything from cosmetic ingredients to finished products in one place.