Our Stories Unlocked - January Edition

Welcome to Our Stories Unlocked, our January 2025 newsletter capturing the vibrant pulse of UniCredit. This month, we're proud to showcase our multifaceted commitment to excellence – from racing to culture, from corporate leadership to strategic partnerships. We're not just a bank; we're a dynamic force driving Europe's future across diverse domains.

A NEW PREMIUM PARTNERSHIP

🏎️ UniCredit and Scuderia Ferrari HP: Bound by Passion. United in Excellence.

UniCredit and Scuderia Ferrari HP have been pleased to present a brand new, multi-year partnership between UniCredit and Ferrari . A collaboration that marks a significant moment for both our bank and the renowned Italian luxury brand, as we join forces to innovate and elevate the experiences we offer to our customers and Ferrari fans alike.

A WORKPLACE EMPOWERING OUR PEOPLE TO THRIVE

🔝 Proudly Top Employer in Europe for the ninth year in a row

UniCredit is celebrating its ninth consecutive year as a Top Employer in Europe, marking an outstanding achievement with local Top Employer certifications in Austria, Bosnia & Herzegovina (Mostar), Germany, Italy, Romania, Serbia, and the Poland branch.

This prestigious recognition from the Top Employers Institute highlights our unwavering commitment to employee well-being, driven by our efforts to support both personal and professional growth of our people and nurturing a positive and inclusive work environment, unlocking a better tomorrow for all.

By fostering a culture of inclusivity, well-being, and continuous growth, we enable our people to unlock their full potential, driving not only personal success but also creating lasting value for our customers, communities, and stakeholders across Europe. - Siobhan McDonagh , Head of Group People and Culture, UniCredit

BACK FROM THE LEADING EQUITY CONFERENCE FOR GERMAN AND AUSTRIAN CORPORATES

🇩🇪 Big success for the German Corporate Conference 2025

From 20 to 22 January, corporates, experts, and investors convened in Frankfurt to exchange their views on key developments, themes, and ideas that might influence the economy and markets in 2025 and beyond. We have been delighted to host 145 listed German and Austrian companies, 12 keynote & expert speakers on major hot topics and 450 institutional investors from around the globe. Discover here the main insights!

WHEN CULTURE BECOMES A DRIVER FOR COMMUNITIES GROWTH

🎨 The "Luoghi non comuni" initiative shows the impact of arts and culture beyond the clichés

When creativity embraces territories, it overcomes barriers. From the Officine San Carlo in Naples to the Filarmonica della Scala in Milan and the City of Art of the Fondazione Pistoletto Cittadellarte ONLUS in Biella, we have explored - together with CAIRORCS MEDIA - the stories of three projects focused on social regeneration and inclusion, which our bank supports and fosters in Italy.

SUPPORTING PITTI IMMAGINE AND THE FASHION SECTOR

👞 During the recent 107th edition of Pitti Uomo in Florence, UniCredit announced a €1 billion fund dedicated to supporting the Italian fashion sector, reaffirming its commitment to fostering the growth of young talents.

The fair, held at Fortezza da Basso in Florence from January 14 to 17, showcased 790 brands from the men’s fashion sector, with 45% of them originating from outside Italy. On this occasion, the bank renewed its partnership with the Centro di Firenze per la Moda Italiana and Pitti Immagine to enhance the skills of young talents entering the fashion industry through a dedicated training program: the CFMI Academy.

THE MOST INCLUSIVE EDITION OF THE FISU WORLD UNIVERSITY GAMES WINTER EVER

❄️ Together with our strategic partner UniCredit Allianz Assicurazioni - Gruppo Allianz we've been the Main Sponsor of the Games, for the first time featuring Paralympic Athletes competing in snow sports

The 2025 edition of the Winter Games, brought over 3,000 university athletes from 58 countries competing in Piedmont. Inclusion, equity, fair play, and performance orientation are values we deeply resonate with, and we strive to keep them alive every day, including through our support of high-level events like the Torino 2025 FISU World University Games .