IN and OUT Virtuality
Sam Mouazin
Creative Director | Journalist | Intercultural Mediator | Filmmaker | Author
Maybe the most important performance I gave at IED moda in Milan, was about how manipulating the truth can leads us to undiscovered frontiers of aesthetics. This was actually the theme of my last lessons of Art Direction in Communication Strategy there.
While today many Creatives are jumping out of Internet into Reality, others work hardly to bring Virtuality to the world of Reality ...
Errors are not errors any more! They are a respectable expressions of reality! They are real, and real things become rare in the world of "fake-truth".
IN and OUT Virtuality is becoming every-day issue. Our need to re-edit reality is leading us to corrupt it, and this shows our refusal to reality for how it is. Our refusal to the Ordinary become the engine of this virtuality ... Gucci efforts to bring virtuality into reality, "photoshopping" his protagonists, has opened the door to this new Trans-humanism and Replacement Symbolism. We are not in front of a fashion show, but another investigation about the Human Nature. The dress has no importance any more. The dress is already part of the humans. Gucci dresses his humans with new identities, he is copying them cloning them cutting them and manipulating them as if they are the dress themselves.
Humans are now the subject of creating …
