Outsourcing Your Web Marketing?

Today we are going to talk about whether your business should hire a brand new employee or a web marketing firm to handle your business' web marketing.

If you are thinking about making a decision as big as this, you definitely want to keep reading as we address three critical components to making the best decision for your business.

Outsource or Hire For Your Web Marketing: Point One - Your Time

If you are thinking of delegating your web marketing, odds are, you don't have a lot of time.

When it comes to hiring a new employee, you have to create a job description, have to screen applicants, spend time interviewing; and when you finally hire someone you have to train them! So it is a significant time commitment on your part for hiring a new employee.

In terms of hiring a web marketing company, they are often good to go when you are and require a much smaller time commitment on your part to get them up and running and working hard for your business.

Outsource or Hire For Your Web Marketing: Point Two - Your Money

Now let's talk about money!

In terms of the investment that you are making, sometimes people think, "hey, I can hire this person and they can do all kinds of other things including my web marketing and it will be a great return on investment!".

Yes, that's true, but employees, at least in Canada, cost quite a bit, so you need to be paying out CPP, EI, stat holidays as well as sick pay. That is a lot of time that adds up to not a lot of productivity in terms of what you are paying for.

Web marketing firms obviously don't need to be paid CPP, so there is a lot of cost savings there.

running and working hard for your business.

Outsource or Hire For Your Web Marketing: Point Three - Results

The third component you should consider is expertise and results.

A web marketing firm will often have case studies, proven methodologies and have already made their mistakes as they have been years in the business.

Where as your new hire may not have that level of experience and as a result they are making those mistakes with your brand online for the world to see.

In conclusion, as the old saying goes, if you think hiring an expert is expensive, try hiring an amateur!

Now it's your turn! Let us know in the comments below what you think!

Have you hired or outsourced your web marketing? What has been your experience?

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