Performance Marketing Software Company Phonexa Opens Toronto Office

Click here to read this article on the Toronto Global website.

Performance marketing software company, Phonexa has announced its Toronto office expansion, a move that supports the company’s growing headcount and strategic growth in the Canadian market.

The announcement was made at this year’s Collision Conference.

We sat down with Phonexa CEO, Lilit Davtyan to learn more about why the U.S. and U.K.-based company chose Canada to open its third office as it continues to expand its global footprint.

Before we discuss why Phonexa is expanding into Canada, please tell us about the company's origins and who the software is built for?

Phonexa was created by performance marketers for performance marketers. It was originally a proprietary tool and solution for one of the largest affiliate networks in the financial services industry, and it has exponentially grown since its inception in 2016. The company’s roots are humble. Founder and President David Gasparyan is a military veteran and immigrant who once had a hundred dollars left in his name.

Now, Phonexa has evolved into a global company and an enterprise-grade tracking software for performance, affiliate, and partner marketing. We power direct advertisers, networks, and performance marketers by optimizing inbound web and call campaigns and outbound call, email, and SMS campaigns – all while having the ability to enhance the consumer journey every step of the way. With a suite of turnkey marketing products and solutions, Phonexa's customizable tools are uniquely designed to maximize performance for high-volume direct-to-consumer companies. Some examples of those industries include home services, insurance, legal, lending, and financial services, among others.

The Phonexa Suite consists of 8 core products. It unifies various marketing activities in a single integrated platform. By bringing these business functions together, Phonexa connects technology, and typically disconnected subscriptions, under an all-in-one suite.

What prompted the decision for Phonexa to expand into Canada?

Phonexa's new office in Toronto marks yet another significant milestone for our company as we continue to experience rapid growth powered by our outstanding team and customer-centric innovations. Toronto is a central hub for Canada's business, tech, and financial sectors, and this strategic expansion highlights Phonexa's dedication to innovation and growth in a city celebrated for its dynamic ecosystem. The region's vibrant business landscape and top-tier infrastructure will enable Phonexa to enhance collaboration and advance our affiliate and performance marketing products and solutions to better serve our global clientele. We’re excited to expand Phonexa with the diverse tech talent found in Toronto.

Phonexa’s global headquarters have been in Los Angeles since the company was founded in 2016. We opened our second headquarters in the United Kingdom in 2017. Phonexa celebrated the expansion of its existing Los Angeles headquarters last year by crowning the 16-story building with a sign and taking over the top three floors. Establishing a footprint in Canada was the next great step in our company’s journey. We've been incredibly pleased by the support received across government levels, including Mayor Olivia Chow, her staff, and the entire Toronto Global team.

How will the expansion into Canada benefit Phonexa?

The expansion will enable Phonexa to tap into new markets and build stronger relationships with Canadian clients across performance, affiliate, and partner marketing. Additionally, having a presence in Canada will allow us to better serve our North American clients by providing localized support and services. Our move into Canada represents a significant milestone in our growth journey. It underscores our dedication to innovation, our ambition to serve new markets, and our commitment to delivering exceptional value to our clients, employees, and partners. We look forward to the opportunities this expansion will bring and are confident it will drive significant growth and success for our company.

How will the new offices impact Phonexa’s existing workforce?

The new offices will complement our existing operations and provide growth opportunities for our current employees. We plan to facilitate knowledge transfer and collaboration between teams across regions, fostering a culture of innovation and shared expertise. Additionally, we expect to create numerous job opportunities locally, contributing to the growth of the Canadian tech workforce.

Phonexa’s Toronto office will serve as a second home to the company’s technology and marketing teams. Phonexa employs 200 people worldwide, including a significant staff in Ukraine. From Phonexa's 14-person global C-level, 12 of its executives are women or from ethnic minorities, and we’re looking forward to growing on those figures.

Through Phonexa Cares, the company’s community outreach initiative program, we plan to work closely with the Canadian government to arrange relocation for any of Phonexa’s global team members looking to move to Canada. This has already happened for some of Phonexa’s staff, including CTO Alexey Sidora, who recently relocated his family from Ukraine to Toronto amidst the ongoing war in Ukraine.

What investment is Phonexa making in the new Toronto offices?

We aim to create an inspiring and productive work environment that attracts top talent and supports our teams in delivering exceptional results across the performance, affiliate, and partner marketing space. We are also committed to investing in community initiatives and partnerships that drive technological advancement in the region for performance marketers.

What impact does this expansion have on Phonexa’s clients and partners?

For our clients and partners, this expansion means enhanced service delivery and greater accessibility to our solutions and expertise. The presence in Canada will allow for more personalized interactions and faster response times. Additionally, our increased capabilities and resources will lead to more innovative and effective solutions, driving success for our clients and partners.

How does the move into Canada align with Phonexa’s long-term vision and goals?

Expanding into Canada is a strategic step toward achieving Phonexa’s long-term vision of becoming a global leader in software solutions for performance marketers. It aligns with our goals of fostering innovation, expanding our market reach, and enhancing our service offerings. By establishing a strong presence in Canada, we are positioning Phonexa to better compete in the global market and drive sustainable growth for the company.

What challenges do you anticipate in this expansion, and how do you plan to address them?

While we anticipate some challenges integrating into a new market, we are confident in our ability to address them. We have a dedicated leadership team for market entry strategies. Additionally, we plan to leverage local expertise and build strong relationships with Canadian businesses and tech communities to ensure a smooth and successful expansion.

What is the one thing Phonexa is excited about for the second half of this year?

Phonexa also owns and operates MailCon, the largest in-person gathering and conference for email marketers. We’re excited to share that Phonexa will be heading to the Big Apple in a big way when MailCon returns for a one-day conference at Convene in Times Square, New York, on Sunday, July 28, one day before Affiliate Summit East.

MailCon arrives during a pivotal period due to the deliverability issues plaguing mailers, performance marketers, affiliate marketers, and lead generators. Businesses have found it challenging to adapt to technological and automation advances and stay ahead of the curve, especially due to Gmail and Yahoo’s new bulk email sender requirements. All of that will be strategically discussed, as the event features an all-star lineup of speakers, panel discussions, networking opportunities, Phonexa product announcements, and much more. MailCon assembles a diverse group of email marketing influencers. Nearly 6,000 mailers, affiliates, advertisers, and networks have attended MailCon since its inception, and 70% of event attendees are directors and C-level marketing decision-makers.

To learn more about Phonexa’s all-in-one marketing automation solution, schedule a consultation, email info@phonexa.com, call (818) 800-0000, or click here for a self-guided interactive tour.

Phonexa offers the following solutions in its suite of performance marketing products:

●     LMS Sync (lead tracking and distribution)

●     Call Logic (call tracking and distribution)

●     E-Delivery (email and SMS marketing)

●     Cloud PBX (cloud phone system)

●     Lynx (click tracking)

●     Opt-Intel (suppression list management)

●     HitMetrix (user behavior recording and analytics)

●     Books360 (automated accounting)