P&G Honors “Creative Superpowers” With Best of Brand Awards

Creativity is our superpower and leads to superior brand communication that builds awareness, equity, brand, and market growth. And with our daily-use cleaning, health, and hygiene products, being the best at creativity requires the very best superior creative partnerships.

Marc S. Pritchard , Chief Brand Officer, hosted P&G’s Brand Awards annual event, spotlighting our best brand mastery leaders and awarding 14 brands for achieving strong growth results.

This year we also introduced a new recognition — the “Best of Brand Agency Partnership Award.” Read on to find out how Grey NY is helping one P&G brand to deliver exceptional business results and superior creativity through a partnership based on trust, transparency and mutual respect.

The brands named “Best of Brands” have repeatedly won the hearts and minds of consumers by proving they’re the best choice through our strategy of superiority — with irresistibly superior products, irresistibly superior packaging, supported by irresistibly superior brand communication and superior consumer and customer value. These five vectors of superiority come together to create an irresistibly superior consumer experience.

The 14 Best of Brand awardees are selected from 102 brand and country combinations that cleared the bar during the past year to become finalists.

“Words can’t express the depth of my gratitude to all of you for delivering excellent results in what has continued to be a challenging time for all of us,” Pritchard said during the virtual all-company live-stream. “There is no question in my mind that P&G people are the very best in the world. You are doing remarkable work in exceedingly challenging conditions. You are staying focused on what matters and continuing to build on this momentum to deliver winning results year after year after year for sustained brand-building excellence!”

“There is no question in my mind that P&G people are the very best in the world.” – Marc Pritchard,

P&G Chief Brand Officer

Watch the ads from the 14 brands receiving a Best of Brand Award on the P&G Blog.