The Phases Of Video Production: Post-Production

Post-production is the final phase of making a brand film. Some may think this is where the magic happens, and they are not wrong!

Post-Production

It’s said that you get to craft a film 3 times, firstly when you write the script and storyboards, then in production when you shoot each scene, and finally when you pull it all together in the edit. 

In post production, the video team will look at all the shots and footage that were taken during the production phase, and edit it all together to create a story that follows your vision. It is the job of the director to make sure that there is enough footage for the editor to do his or her job.

The post production phase includes these stages:

• Editing — The editor will be at the helm of stitching together all the footage that they have gathered. You can also get involved in this stage to check each sequence and if you want to make any changes.
• VFX — Whether you’re working with an animated or a live video, visual effects can enhance the look and feel of the final product. At this stage, the editor can add different techniques like typography, logo animation, edit backgrounds, add props, and many more.
• Sound and music — Background music and other sound effects that were picked during pre-production phase will now be edited into the final output to set the pace of the entire video. Sound and music are enormously powerful in elevating the quality of a piece and providing an extra level of emotional involvement. Investing in a good sound mix/design and great music can make the world of difference to the final output.
• Voiceover — If needed, the voice over will be added once the video is at its final editing phase.

Colour grading — A specialist will pick the right colour grading that would fit the video’s story and make sure it remains consistent for the entire film. If you aren’t applying any color grading to either your photographs or motion work, you are potentially missing a vital part of the process of finalizing your video. Color grading can have the most impactful influence on work once it’s been shot. It has the potential to elevate a good image to great, or a great image to outstanding.

Looking for a new approach to video production? Get in touch today.