Pixis: Harnessing the Power of Generative AI for the Best Ad Creatives

Generative AI has made a phenomenal impact globally, and its potential to revolutionize the marketing industry cannot be overstated. While several platforms allow you to provide text prompts and then generate a text, image, or video output, no platform helps marketers generate ready-to-go creative assets based on historical performance data.

That’s where our generative AI systems flourish. Based on the performance data library you possess on Meta and Google, our systems can ascertain what kind of creative assets work best for your brand. Our AI system then generates ad variations based on simple prompts and also provides a canvas for editing and customizations.

If you prompt the system to generate an ad for audiences in a specific age range and geography, our AI will first analyze all the historical ad creative data. It will then fetch the product from the library and choose the suitable language, themes, colors, backgrounds, and CTA to create ad variations on its own. Since these variations are linked to the performance data, the AI will learn from these campaigns and further generate the next set of creatives based on that knowledge.

Another impact that has come through the increasing awareness of generative AI is that it has forged a new partnership among data scientists and digital marketing teams, which was not the case until recently. While performance marketers were deemed responsible for running marketing campaigns, increased awareness about AI has allowed data scientists to come into the picture.

Our framework also facilitates a separate workbench for data scientists and marketers, both of which can be integrated into a single dashboard. This allows the data scientists to build custom AI models, while you can deploy them on various ad networks to experiment with your choices and get the best out of your campaigns!

A retail brand that harnessed this power of AI to bring an incredible transformation to their marketing campaigns enjoyed a 40% uplift in their Return On Ad Spend. Another apparel brand saw an 18% improvement in Cost Per Purchase, and eventually observed a 30% rise in its Return On Investments! The results do speak for themselves, don’t they?

So, go ahead, and get in touch with us to find out how you can witness such amazing results in your marketing campaigns!