The pork market by Dr. Jim Lowe

Market demands change with every single generation. The types of products we want today will not be the type of products our kids or grandkids will want when they get older. With the current demands from consumers today, how can the pork industry better create an efficient future for itself tomorrow? In this episode, Dr. Greiner talks with Dr. Jim Lowe about similarities with the beef industry and the pork industry and how we as producers should be marketing our products to best help our retailers and consumers.

What you will learn:

1. What pork producers can learn from cattle producers

2. Effectively translating antibiotic usage reports for consumers

3. Dealing with CO2 usage in the swine and cattle industries

4. Potential futures of the pork industry

5. Key points

Meet the guest: Dr. Lowe is 1994 graduate of the University of Illinois College of Veterinary Medicine and has been working with swine production companies across the United States since that time. He completed the college’s Executive Veterinary Program in Swine Health Management in 2000 and in 2005 he also received a master of science degree in infectious disease management. He has maintained an active research program since completing his master’s, focusing on the management of viral respiratory disease in swine production systems. Dr. Lowe has worked in various fields in the agricultural industry. He was a co-owner of Professional Swine Management,a Director of Health and Production Services at the Maschhoffs, and a part-time professor at the University of Illinois teaching production medicine. However, in 2011 he founded Lowe Consulting Ltd. to focus on assisting livestock producers with strategic decision making and process improvement. He has served on the American Association of Swine Veterinarians Board of Directors, was the recipient of the 2007 Allen D. Leman Science in Practice Award, and presented the 2010 Howard Dunne Memorial Lecture.