The Power of Co-Registration for Your Lead Generation
“The US digital lead generation market will reach approximately $3.2 billion by 2023” – SalesMate
Co-registration lead generation, also called co-reg, is an effective way of capturing more leads and generating increased revenue. It’s a win-win, giving the consumer more relevant offers and generating more leads for the advertiser and publisher.
THE BENEFITS OF CO-REGISTRATION
Co-registration can do many things for your business. It can present you with more potential clients and build your email address. The data insights can help you deliver more targeted offers based on the responses. It is an ideal way to generate qualified leads that are interested in your product or service. The conversion rates of co-registration leads are extremely high.
4 REASONS YOU SHOULD CONSIDER CO-REGISTRATION
“53% of marketers spend approximately 50% of their budget generating leads” – RulerAnalytics
Here are four reasons you should consider allocating part of your overall marketing budget to co-registration for lead generation.
1. Low cost, inexpensive to try
The cost outlay to experiment with co-registration lead generation can be as low as $0.25 per lead. On a test budget of $2,500, you can generate 10,000 leads.
2. Co-registration leads are of higher quality.
Because these are targeted and exclusively captured to be associated with your brand, they are not generic.
3. Easy to implement
Co-registration leads are generated on “host & post” websites maintained by the provider (owner-operator). Providers usually will work with you to get the entire process implemented (backend, connecting to email services provider or call center facilities). They will also make sure your offers are compliant with legal requirements.
4. Scalable
Everything associated with a co-registration offer can be tracked and measured. If the process works for you, it’s easy to scale. You can also scale over time, growing your volume at a rate that stays within your budget and cost-per-acquisition goals.
HOW INTEREST MEDIA CAN HELP YOU WITH CO-REGISTRATION OFFERS AND LEAD GENERATION
Interest Media owns and operates several properties that can help publishers with co-registration offers and other forms of lead generation. Among the properties are “The American Sweepstakes,” Free Samples Pro USA,” “Top Survey Spot,” and “Prime Reward Spot.”
Among the available traffic types are co-registration, host & post, offerwalls, linkouts, and warm transfer calls. Offer categories such as insurance, debt, home services, mass torts, and more are available.
In all of its advertising efforts, Interest Media puts its primary focus on the consumer. Interest Media understands that the most important component of a successful advertising campaign is the positive experience of the consumer.
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WHY CHOOSE CO-REGISTRATION OFFERS WITH INTEREST MEDIA?
“One of the biggest benefits is cost,” says Wendy Lee , Senior Director of Advertiser Development at Interest Media. “Secondly, is the targeted approach using self-declared data.”
“Co-reg is typically a lot more cost-effective,” Lee adds.
“So, if marketers can blend these leads with other more expensive leads, it’s a great way to optimize their overall spend.”
CO-REGISTRATION AND POWER OF SELF-DECLARED DATA
The most powerful data you can use in marketing is self-declared data. It goes by other terms such as declared data or zero-data.
Declared data is a type of first-party data. This means the data is generated from a direct interaction between a consumer and a brand. It differs from other data in that it is not accessed or purchased from a third party.
But what really separates self-declared data is the information is voluntarily provided by individuals about themselves. In other words, it is information explicitly volunteered by a consumer. This data may include interests, preferences, behaviors, and demographics such as age, gender, location, etc.
This is in contrast to third-party data that has to be accessed from other sources.
COLLECTING “SOFT” ATTRIBUTES FROM SELF-DECLARED DATA
Another powerful feature of declared data is that it can also glean “soft attributes from the information such as intentions, motivations, interests, aspirations, and preferences. Marketers are able to use these soft attributes to make informed conclusions without explicitly asking the customer about these things.
SELF-DECLARED DATA IS THE KEY TO PERSONALIZATION
“Personalization during lead nurturing enhances the potential of conversion by 63%” – BrightTalk
Customers are demanding more personalized experiences online and in-app. Younger consumers not only expect personalization, they practically demand it.
That’s where self-declared data comes in. It is the key ingredient to personalization. Declared data is information straight from the consumer. Self-reporting is much more accurate in terms of obtaining precise information in understanding a consumer’s needs, wants, and motivations.
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