The Power Of Music
Through the generations, there has always been a consistent trend that has stood the test of time, the power of music. Music, like many other products, has gone through many different dynamic shifts, but the one thing that has never changed is the universal love of music. No matter what your culture, age, gender or social status, music at some point in all our life has made us smile, cry, laugh or all of the above.
The power of music strikes what every marketer strive's to create through every single campaign creation, emotion.
Every campaign created is striving to create an emotion from the consumer. Good, bad or indifferent, its sole purpose is to strike an emotion, resulting in a reaction. Hopefully, a good reaction to their product or service offered, resulting in revenue.
2015 music has never been more accessible, affordable and available to consumers. The demand for music streaming has never been so high and will continue to grow year on year. So the question is, how do you capitalise on the music streaming boom for your business?
The answer lies in "value add" use the universal love of music to add value to your customers. Let's use a telecommunications carrier as an example. More & more carriers across the globe are steadily benefiting from partnering with music streaming services, coming from a combination of:
- Brand affinity – strengthening the entertainment/innovation attributes & the overall product portfolio
- ARPU uplift – from up selling data and from revenue generated directly from music subscriptions
- Churn reduction – subscribers, are more attached to the operator that gives access to their music library
Using "the power of music" telcos can use music streaming as a form of loyalty, meaning, they can now offer a universal product to the mass market to maximise reward and retention. Reward your subscribers with a product that is a win - win for you and them.