PPC Land roundup 2024-W13

This week's PPC Land roundup is packed with essential updates. Here's your quick-fire breakdown:

Navigating Change:

• Competition & Antitrust: New competition rules: Google warns of trade-offs for consumers and businesses ; Meta seeks dismissal of FTC Antitrust Lawsuit, denying accusations of monopoly power .
• Platform Updates:LinkedIn Introduces Live Event Ads ; YouTube new features for live streamers: Analytics and HDR Streaming ; Microsoft Advertising expands language support, enabling advertisers to reach new audiences .

Data-Driven Decisions:

• Analytics & Measurement:Google Analytics introduces new linking recommendation for DV360 advertisers ; Google Cloud's BigQuery adds Differential Privacy for stronger data analysis security ; Microsoft Advertising expands Conversion Value bidding .
• Audience Targeting: What are Custom Affinity and Custom Intent audiences?

Industry Trends & Events:

• Pet Power: Walmart kicks off National Pet Month with Deals and Promotions
• AI & Transparency: Meta commits to transparency with a new labeling approach for AI-Generated content ; Google expands language support in "About this image" and "About this result" features .
• Don't Miss: Apple's WWDC24 kicks off June 10th ; Comparison Shopping Partners (CSS) Summit 2024 promises Growth and Innovation ; IAB NewFronts 2024 promises major announcements in Ad-Supported Streaming .

Dive into the latest PPC Land articles