Prius Communications, India Launches into the Future with a New Identity and Expanded Solutions
New Delhi January 19, 2023. Prius Communications, a leading player in the Public Relations and Digital industry, has announced its transformative rebranding, marking a significant milestone in its journey. In a decade, since its inception, the firm has carved a niche in the PR domain and now unveiled a new logo and diverse solutions portfolio. With a fresh identity and an expansive portfolio of solutions, Prius Communications now reinvents itself as ‘Prius Brand and Business Partner,’ and is poised to navigate the evolving landscape of communication.
Prius Communications stood at the forefront of India's communication landscape as a leading full-spectrum, objective-driven strategic communication firm. Renowned for its comprehensive suite of services, Prius provides an extensive range of PR solutions, including Digital Marketing, Influencer Engagements, Brand Strategy, Image Building, and Creative Campaigns. A notable specialization in innovative Communication and solutions set it apart, with the top leadership team boasting extensive experience in the industry, media, and digital landscape.
The agency's track record shines through successful executions of diverse brand strategies, strategic communication, and PR campaigns for numerous clients- including leading listed companies, MNCs, mid-size, and government to startups across the globe. With its strong national presence and experienced teams located in Delhi, Mumbai, Bengaluru, Kolkata, Ahmedabad, Lucknow, and Jaipur, among other metros, Prius seamlessly blends traditional PR methodologies with innovative new-age media solutions.
Unveiling the new Logo, Baldev Raj , Founder and Chief of Prius Brand & Business Partners, said, “The rebranding is a strategically progressive move to reinforce our commitment to innovation and adaptability to meet the rapidly changing communication landscape. Our focus is on nurturing enduring partnerships that transcend the ordinary, mirroring the essence of our tagline - "Get Heard. BIG." This tagline underscores our commitment to not just communication, but impactful and influential communication that amplifies our partners' voices on a grand scale. It encapsulates our dedication to ensuring that every message resonates powerfully, fostering a lasting and mutually beneficial alliance with our valued partners.”
The contemporary design reflects the dynamic nature of the communication industry and signifies the company’s commitment to adaptability and resilience in the face of dynamic change, providing the brand with a revitalized persona and forward-looking vision. The vibrant color palette represents the diversity of solutions offered by the firm. The interplay of elements within the logo encapsulates synergy and integration, mirroring Prius's ability to seamlessly blend traditional PR with ever-evolving digital solutions.
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As part of the rebranding, Prius Communications introduces a diverse portfolio of solutions designed to cater to the ever-changing needs of its partners. The company aims to bring synergy across various platforms and mediums, ensuring a value-driven and progressive approach for its partners and their stakeholders.
"Prius Communications is not just a communications provider; we are partners in our clients' success stories. Our renewed focus on diverse solutions, aligned with the emerging tech-enabled human-driven tools, underscores our dedication to supporting our partners in navigating the complexities of the modern business landscape," added Mr. Raj.
The rebranding of Prius Communications signifies future-designed strategies and a forward-thinking approach. It also manifests the company's entrance into a new phase of challenges and prospects. It aims not only to maintain its position as an industry leader but also to serve as a beacon for organizational beliefs and values.
"As we step into this new era, we embrace the challenges and opportunities that come our way. Prius Communications is not just a brand; it's a belief system. Our rebranding is not just about a new look; it's about a renewed commitment to our partners, our industry, and our core values. We are excited about the journey ahead and look forward to achieving new heights together with our partners," concluded Dev Mitra Roy , National Head - Strategy & Planning, Prius Brand & Business Partners.