The Produce Moms, Walmart Launch a Co-Branded Campaign

‘Produce Mom Approved Items’ are Featured on Walmart’s US e-commerce Website and App

INDIANAPOLIS, Ind. – Walmart has launched an online Back to School campaign featuring The Produce Moms® (TPM) CEO Lori Taylor and the TPM brand. Taylor is featured on Walmart’s US e-commerce Website and App in a Back to School Campaign that features products representing The Produce Moms Approved™ seal.

“The Produce Moms Approved seal represents a product that supports our mission to get more fruits and vegetables on every table,” said Taylor. “ NatureSweet , Wada Farms, Inc. , Crunch Pak , and Sage Fruit Company are some of the TPM partner brands represented within this Walmart campaign.” 

TPM also awards the seal to brands engaged in sustainability and employee engagement: 

• the product extends the fresh life of fruits and vegetables, in support of The Produce Moms value of reducing food waste;
• reduces plastic waste associated with grocery shopping, in support of The Produce Moms value of environmental sustainability;
• and the employer provides childcare, lactation facilities, and/or meaningful paid maternity/paternity leave, supporting The Produce Moms value of building career and family.

“Incorporating The Produce Moms into our Back to School campaign was a no brainer,” said Walmart Grocery eCommerce Manager of Site Merchandising, Evan Gaetano. “Lori and TPM stand for accessibility to fruits and vegetables, aligning with Walmart’s mission of helping consumers save money while accessing what they need to live better.”

Consumers within the United States can view and purchase TPM-approved products through Walmart.com and the Walmart Mobile App. Featured brands include TPM partners NatureSweet®, Wada Farms, CrunchPak, Sage Fruit (Cosmic Crisp(R) Apples), Duda Farms Fresh Foods , Naturipe Farms, and Envy(™) Apples. Many of the fresh products are packaged and easy to include in a lunch box or bag.

“One of the ways TPM promotes our mission of getting fruits and vegetables on every table is by encouraging our audience to always make fruits and vegetables available to children when food is being served,” said Taylor. “This campaign supports that by promoting convenient and fun products for parents to include for their kids.”

To see the Produce Moms Approved Items storefront, visit Walmart.com.

About The Produce Moms®

The Produce Moms® is a widely recognized consumer brand and certified B Corporation that is on a mission to put more fruits and vegetables on every table. Founded by Lori Taylor, we are a global community of passionate fresh produce advocates. Through our platforms and produce supplier partnerships, The Produce Moms educates consumers on the benefits of eating fresh produce, the growing process, and how to select, store and serve fruits and vegetables. We introduce our community to produce brands, engage the produce industry with consumers in inspiring conversations, and promote public policy to increase the availability of fresh produce at American schools. The Produce Moms digital platforms, podcast, television appearances, and consumer products reach millions per month and support the brand’s goal to increase produce consumption in both volume & variety. For more information, please visit theproducemoms.com.

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

Contact: Chrissie Zavicar , Stack Brands