- 🏀 WNBA is dribbling to New Heights with Prime Video. Through their renewed collaboration, Prime Video will be streaming 21 electrifying games per season through to 2025, including the coveted Commissioner’s Cup Championship. An extension from their previous 2021 deal, the league's media revenue will potentially increase to around $100 million per season. Just comes to highlight the exceptional talent within women's basketball while underscoring the growing appetite for women’s sports. WNBA Commissioner Cathy Engelbert outlined an ambitious growth plan for the league, leveraging the momentum from the NCAA Women's National Championship's excitement, the anticipated draft of stars like Caitlin Clark and Angel Reese. Read more here or watch here.
- ⚽ Prime Video Scores Premier League Rights in Sweden and Denmark. Elevating its sports offerings, it’s not just basketball Prime Video is betting on: an exclusive deal to broadcast live Premier League football in Sweden and Denmark is starting in August 2024 and lasting until 2028. The early afternoon Saturday fixtures will be available at no extra cost, enhancing their weekend sports viewing with 38 live games per season. Read more here.
- 🏁 Formula E's is having an electrifying audience surge. With a remarkable 40% jump in its cumulative TV audience, Formula E is soaring into the spotlight, going from 62 million in 2023 to 86 million in 2024. Their social media impact is also significant, with their engagement having a 44% increase and video views more than double. They have been able to showcase their competitive edge and diversity and are on track to captivate and expand its audience even further. Read more here.
- 🦁 Historic Triumph for the London Lions. In a heart-stopping finale at the Copper Box Arena, the London Lions were victorious, overcoming Besiktas 81-70 to clinch the EuroCup title, marking a historic moment as Britain's first European basketball champions. Read more here.
- 🥅 Historic Viewership for Manchester City vs. Arsenal on NBC. The Easter showdown between Manchester City and Arsenal set a new record as the most-watched Premier League game in the US, drawing an average of 2.12 million viewers across NBC's platforms. This was the first English-language Premier League match to break the two million viewer barrier in the US. The record was previously held by a Liverpool vs. Arsenal match in December. Read more here.
- 👕 AC Milan & Off-White's "Sport for Change" Tee. A “I support sport for change” t-shirt is being released by the Italian club and the luxury fashion brand, supporting Fondazione Milan's initiative to empower Nairobi's at-risk girls through football. Featuring distinctive designs, the tee was premiered on AC Milan players before their match against Lecce. Proceeds will help fund the initiative's efforts to leverage sport for educational and personal growth among over 1,300 Kenyan girls. Read more here.
😎 Take a look into the pieces of content that caught our eye in the past weeks.
- Bri Lewerke got some amazing shots of Caitlin Clark and the Iowa Hawkeyes throughout the past few weeks. This one was particularly special, take a look 🏀
See you in two weeks. Stay creative ✌️
Incredible to see sports uniting people globally! 🌎✨ Aristotle once suggested - excellence is not an act, but a habit. These events showcase the power of dedication and community in sports. #SportsUnity
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