On purpose

"People don't buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe." Simon Sinek.

Being clear about the purpose of our business - why Assura exists – has always been important to us (and a particular passion of our CEO, Jonathan Murphy) because it helps our shareholders and customers understand us that bit more deeply. For many years, we’ve talked about our mission to create outstanding spaces for healthcare in our communities.

But our 'why' has been evolving beyond bricks and mortar. Jonathan has been stretching us further than ever on the social value we create - such as through the work we do via our Assura Community Fund, growing our support for apprenticeships and education programmes and expanding the community work we can build through our development schemes and our existing sites. Sustainability has always been a fundamental part of our work, but our sector-leading commitments to move our portfolio towards net zero are challenging us in many fascinating ways. 

So we’ve updated our purpose language to better fit who we are now – have a little watch of our animation which explains it all:

What I love about our new BUILD principles is that they all relate to different parts of the work of every single person at Assura. This isn't new: we're already doing it, but now we’re articulating it more clearly. And while my comms colleagues and I always get excited about working on words, it’s the actions and impact they describe which are important. And when it comes to the work of Assura, there’s a heck of a lot of impact:

Read more about us here.