Putting Customers at the Heart: Why We’re Reorganizing Enel North America

At the end of last year, Enel announced its 2022-2024 strategic plan and our vision through 2030 – the decade of electrification. In North America, Enel is investing $8.3 billion through 2024 to accelerate the region along its path to net zero and meet the growing market need for clean electricity and enhanced grid resiliency.

With that investment, we’re working to decarbonize energy supply by increasing our renewable electricity generation capacity by more than 80%, adding 6.5 GW of new wind and solar. We’re coupling that capacity with an additional 1,400 MWh of utility-scale storage capacity to support grid resiliency. And to help transition energy consumers toward clean electricity solutions, we’re also growing our portfolio of behind-the-meter flexibility resources to 4.5GW. Achieving these milestones will contribute to lower energy costs for our customers, greater grid reliability for communities, and more sustainable electricity for the entire region.

In designing this growth plan, we spent time analyzing the market and speaking with our customers about what they need in their decarbonization, electrification and sustainability journeys. How could we ensure they’re set up to succeed and maximize the value of sustainable solutions in an electrified economy? We used insights from our customers to inform the future of Enel North America.

A Customer-Centered Sales & Marketing Reorganization

Our customers want a strategic partner who provides a comprehensive set of products and services that can be tailored to fit their unique needs. While Enel has a solution portfolio that covers most of these needs, we historically have engaged customers on a single offering at a time – renewable purchasing from Enel Green Power or advanced energy services from Enel X.

Looking ahead, we’re placing customers even further at the heart of what we do, evolving our business model to adapt to their needs for a single strategic partner. That’s why we’re transitioning to a more integrated business organization. Our new organization combines the sales and marketing functions of all Enel North America business lines under a single umbrella. This will enable us to deliver focused, strategic leadership and deeper collaboration with our customers, as we help them achieve their decarbonization, electrification and sustainability goals.

Maintaining Market Leadership

While this change won’t happen overnight, it’s important to remember who we are as a company and our ultimate goal of achieving a 100% clean electricity future, which this integrated reorganization supports.

We have a history of proactively meeting our customer’s needs. Enel Green Power is the world’s largest privately owned operator of renewable energy generation. In North America, we were at the forefront of power purchase agreements, supporting corporate and industrial decarbonization with clean energy, while creating shared value in the rural communities in which we operate. Now, the company serves over 25 corporate off takers with a portfolio of 64 plants totaling over 8 GW of installed renewable capacity and 12 utility-scale battery energy storage systems totaling 1,290 MWh of capacity under construction or in operation.

We also stepped in when we saw the customer need for advanced energy services and technologies. As the energy landscape became more complex and climate resiliency grew into a pressing necessity for businesses, cities and utilities, Enel X quickly became an energy-as-a-service leader. Enel X now owns the largest network of behind-the-meter flexibility resources in the world, and Enel X North America has approximately 4.7 GW of demand response capacity and over 140 battery storage projects that are operational and under contract.

With our reorganization, we plan to maintain Enel’s leadership position in North America on all fronts and continue to build on our track record of success.

Improving Service Quality

An integrated sales and marketing organization will also strengthen our products and services. Customers will have a streamlined connection to our product delivery and operations teams, giving us more flexibility to respond quickly to customer needs. While we still have some elements of this organizational structure to finalize, customers can expect Enel to be their long-term decarbonization partner committed to providing solutions for where they are today, as well as where they want to go in the future to achieve their sustainability goals.  

We are tapping into the expertise and experience of our existing colleagues to build this new organization, while also expanding our workforce to add new talent to our team. In fact, we expect our workforce to grow by 45% over the next two years. And we are building this new organization with our current employees, plus some new teammates. There will be zero jobs lost.

I am pleased to introduce the individual who will manage this integrated function – Joel Obillo, our new Head of Sales & Marketing. Joel has been with Enel for 14 years and has a strong knowledge of our customers, our company and our business. Most recently, he’s been a leader on our Enel X team with a focus on elevating our demand response offering.

Poised for Sustainable Growth

With Joel’s leadership in sales and marketing – and in collaboration with the entire team at Enel North America – we expect to deliver on our ambitious targets through 2024 and beyond. And in the long-term, work towards our goal to decarbonize energy supply and electrify energy consumption in the US and Canada, building clean, electrified economies.

I look forward to the growth that this organizational change will support our customers, Enel North America as a business and for employees who will have new career development opportunities as a result. We will be moving quickly, but thoughtfully, in service of our customers.