Q&A: What does the future of advertising look like?

So...I wrote a book about the end of advertising, conveniently called The End of Advertising. A few people had questions. My answers are below. Please feel free to keep the questions coming.

Asked by Michael Swisher

A: There are already a bunch of cool Jetsons's style mock-ups floating around out there. The central assumption is that you won't be driving, that you won't be allowed to drive, so you're either looking out the window or at a screen, which is likely via the window shield or roof. What are you looking at? The same stuff you watch on any other screen: entertainment, news, services and utility. The question is who owns the pipe that gets your there and what if any content will be proprietary to your vehicle.

Asked by Sara Weber

A: I have the feeling that the Super Bowl will never change. It's like death, taxes, car alarms and racist team names. But everything else will. And so we'll come to take comfort in the big game's ridiculously anachronistic resistance to change, because it will makes us feel nostalgic.

Asked by Farah A.

A: Depends what you mean by agency: a app could certainly buy programatic media, but there's no way it will ever daydream.

Do you have more questions about the #FutureOfAdvertising? Ask them in the comments.

Andrew Essex is the CEO of Tribeca Enterprises and former CEO of world-renowned creative agency Droga5. His new book The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come is available now.